Grocery TV expanded its partnership with Wakefern Food Corp., adding 31 ShopRite locations across New York and New Jersey. Screens were installed at the entrance, front end and in stores with pharmacies.
ShopRite uses the screens in high-traffic areas to share sales, promotions, store news and job information with shoppers. The network also allows national brands to reach customers during their visit.
The partnership began in 2021 and now covers more than 230 ShopRite stores overall. The new locations are operated by ShopRite Supermarkets Inc. (SRS), a wholly-owned subsidiary of Wakefern Food Corp.
“Many of Wakefern’s member families who own and operate ShopRite stores are already using Grocery TV’s platform, so we are excited about the expansion as more of our stores in New York and New Jersey come on board,” said Darren Caudill, chief sales officer for Wakefern. “By customizing screen placement to fit each store’s unique layout and traffic patterns, we can deliver a variety of important information to customers from ShopRite and national brands.”
Grocery TV’s platform connects brands with shoppers across more than 6,500 stores nationwide.
“We’re excited to expand our work with ShopRite,” said Neil Murphy, SVP of retail partnerships at Grocery TV. “We’ve worked with ShopRite since the early days, refining the platform and our approach to uphold the shopper experience while driving advertising revenue.”
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