SpartanNash has introduced four new varieties of flavored butter to help customers prepare for the upcoming Thanksgiving holiday.
In addition, SpartanNash partnered with Talker Research on a new survey, finding that butter is the real hero of holiday cooking.
SpartanNash stores – including Family Fare, Martin’s Super Markets and D&W Fresh Market – and select independent wholesale customers are rolling out a new line of Fresh & Finest by Our Family flavored butters, available throughout November.
The new products include:
- Cinnamon butter: Cozy and sweet for rolls and sweet potatoes;
- Cowboy butter: Bold and spicy for basting or grilling;
- Garlic herb butter: Savory and herbaceous for roasted veggies; and
- Truffle butter: Rich and gourmet to elevate anything from crackers to Brussels sprouts.
The Talker survey highlighted that butter emergencies are a holiday tradition all their own. Holiday chaos often includes a frantic dash to the grocery store, and butter is the No. 1 reason. Nearly 60 percent of Americans admit to making a last-minute grocery run just for butter. When the butter runs out, 70 percent sprint to the store, 33 percent phone a friend and 24 percent order delivery. Only 15 percent dare to use a substitute; margarine is the equivalent of instant mashed potatoes on the dinner table.
The stats also show that the average household churns through two sticks of butter each week for a total of 26 pounds annually. Additionally, that number jumps to five sticks of butter per winter holiday – with Gen Z and Millennials leading the consumption charge.
“Butter is a kitchen staple all year long, but it’s the star of the show when the holidays come around,” said SpartanNash SVP and CMO Erin Storm. “Whether you’re baking cookies, basting turkeys or just buttering toast with reckless abandon, one thing is clear: Butter makes it better.”
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