SpartanNash has introduced four varieties of flavored butter to help customers prepare for the Thanksgiving holiday.
In addition, it partnered with Talker Research on a new survey, finding that butter is essential for holiday cooking.
SpartanNash stores – including Family Fare, Martin’s Super Markets and D&W Fresh Market – and select independent wholesale customers are rolling out the line of Fresh & Finest by Our Family flavored butters, available throughout November.
The products include:
- Cinnamon butter: Ideal for rolls and sweet potatoes;
- Cowboy butter: Spicy for basting or grilling;
- Garlic herb butter: Savory for roasted veggies; and
- Truffle butter: Gourmet to elevate anything from crackers to Brussels sprouts.
The Talker survey highlighted that butter emergencies are a holiday tradition all their own, often involving a trip to the grocery store for butter.
Nearly 60 percent of Americans admit to making a last-minute grocery run just for butter. When butter runs out, 70 percent go to the store, 33 percent phone a friend and 24 percent order delivery. About 15 percent use a substitute; margarine is the equivalent of instant mashed potatoes on the dinner table.
The stats also show that the average household uses two sticks of butter each week for a total of 26 pounds annually. That number jumps to five sticks of butter per winter holiday, with Gen Z and Millennials leading the charge.
“Butter is a kitchen staple all year long, but it’s the star of the show when the holidays come around,” said SpartanNash SVP and CMO Erin Storm. “Whether you’re baking cookies, basting turkeys or just buttering toast with reckless abandon, one thing is clear: Butter makes it better.”
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