Circana has announced a significant expansion of its convenience store (c-store) channel coverage, powered by the Integrated Fresh solution.
This enhancement incorporates $15 billion in annual sales from prepared foods, dispensed beverages and fresh products, offering clients a perspective of on-the-go consumption trends. With this expanded coverage, Circana delivers more comprehensive insights into total perishable sales across U.S. c-store retail chains.
This new offering is built on its most complete and accurate census point-of-sale (POS) data to date from 40 of the top c-store chains. The expansion includes $15 billion in sales from high-demand categories including prepared sandwiches, pizza, coffee, fountain drinks and $2 billion in sales from dispensed beverages – unlocking single-serve beverage insights for the first time – as well as fresh products like bakery items and produce. This item-level data provides a more complete picture of the business, moving beyond traditional convenience product tracking.
As consumer behavior shifts, shoppers increasingly turn to c-store for fresh, healthier and on-the-go meal options. The Integrated Fresh solution addresses a critical gap in market coverage by offering a more complete view of fresh food performance. This allows brands and retailers to unlock faster insights, improve decision-making and identify new growth opportunities. For the first time, clients can access detailed, item-level data on single-serve and dispensed beverage purchases.
“This expansion underscores Circana’s commitment to delivering unparalleled insights and empowering our clients to seize growth opportunities in the evolving convenience store landscape,” said Wei Lin Wong, president of CPG for Circana.
“By providing a significantly more complete market view that includes these vital fresh food and beverage categories, we are giving our clients the clarity they need to make more informed, strategic decisions in a competitive environment.”
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