Wakefern Food Corp. is among the first to implement Afresh’s Fresh Buying solution across its produce, meat, seafood, deli and bakery distribution centers.
Fresh Buying represents a new model for meat, deli, bakery and produce buyers. It provides the agility and AI intelligence needed to manage perishables at scale, beyond what conventional supply-chain tools were built to support. The Afresh Platform brings AI-powered precision to the center of the fresh supply chain, enabling buyers to react quickly and ensure that they ship the freshest products to stores.
Fresh Buying gives buyers clear prioritization of daily tasks in DC-level operations by automating routine decisions and intelligently resolving many everyday challenges to maximize service levels, freshness and margin while freeing up teams to work on strategic and creative initiatives. Buyers can focus more on vital relationships with local growers and suppliers while providing the best and freshest shopping experience for customers in stores.
“Afresh was founded with a simple conviction: fresh is different – it demands purpose-built technology,” said Matt Schwartz, CEO of Afresh.
“Our Fresh Buying solution brings that vision to life for distribution centers by giving buyers real-time visibility, coordination and AI-powered intelligence in one unified system. Together with Wakefern, we’re modernizing how fresh moves through the supply chain – making it easier to get the right products to the right stores, at the right time, with less waste.”
That shared focus on freshness and innovation led Wakefern to become one of the first organizations to deploy the new technology.
“Wakefern has a proud legacy of investing in fresh – from partnering with local farmers to embracing best-in-class technology,” said Darren Caudill, chief sales officer at Wakefern. “From the moment we saw Afresh’s Fresh Buying solution, we recognized its potential. This kind of innovation is poised to transform the industry – and Wakefern is committed to leading that transformation.”
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