PepsiCo is introducing a new corporate brand identity, one that the company says “reflects who we are now and the future we’re building together.”
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo Chairman and CEO Ramon Laguarta.
“Our new look is more than just a logo — it’s a symbol of transformation that captures the energy, optimism and ambition of PepsiCo in 2025 and beyond. From our commitment to consumer-centricity and innovation that comes to life through our brands, to our focus on simplification and modernization, to our efforts to become more sustainable and resilient with pep+, we’re moving with purpose and intention, building a modern, forward-thinking company. It’s also a significant opportunity to highlight the depth and diversity of our portfolio, with just 21 percent of consumers able to name a PepsiCo brand beyond Pepsi.”
Behind the logo
At the heart of the logo is the letter “P,” a nod to the company’s heritage. The logo is shaped by the surrounding forms, symbols that “represent the values guiding our future: consumer centricity, sustainability, great taste.”
The color palette draws from the real world — the soils that nourish the food, its drinks and the hues that reflect its commitment to people and the planet. The new custom typeface, featuring lowercase letters, conveys a sense of approachability that mirrors the consumer-centric spirit of the brands.
And at its foundation: a smile. Simple and universal, it serves as a visual cue that connects to its mission of “creating more smiles with every sip and every bite,” expressed in three words: “Food. Drinks. Smiles.”
“Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future – reflecting our wide portfolio of beloved foods and drinks brands,” said Jane Wakely, chief consumer and marketing officer and chief growth officer, international foods. “By putting smiles at the heart of our visual identity, we’re signaling our obsession with consumers, and that obsession fuels our growth.”
Bringing new brand to life
The new brand will come to life in a variety of ways, starting with a redesign of PepsiCo.com and its global social channels. It will be phased in over time across markets, channels and touchpoints – from food and beverage packaging to the company’s workplaces and signage.
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