SpartanNash, a member of the C&S Wholesale Grocers’ family of companies, has completed the remodel of VG’s Grocery at 18005 Silver Parkway in Fenton, Michigan.
The new-look store features a fresh, modern aesthetic that enhances the overall shopping experience while celebrating the local community.
“This redesign is more than just a facelift; it’s a reflection of our dedication to the quality and freshness that our VG’s store guests know and love,” said Brandon Pasch, VP of center store merchandising at SpartanNash.
“From curated selections and premium offerings to a sleek, contemporary design, every detail reflects our commitment to the Fenton community.”
The store features a host of refreshed modern amenities and an improved layout. Highlights include:
- Expanded meat department with premium selections, including choice, prime and dry-aged beef;
- Refreshed service meat and seafood counter;
- Enhanced produce section with expanded organic options, fresh-cut selections and a “clip-your-own-fresh-herbs” station;
- Full-service floral department offering custom arrangements;
- Upscale bakery with artisan breads and an expanded donut selection – all made in-store daily;
- Doubled beer, wine and liquor department with high-end selections;
- Center store enhancements spotlighting local products and nostalgic candy favorites; and
- Wider aisles and lowered merchandising heights for improved accessibility and shopping experience.
VG’s leveraged store-level category analytics and consulted with employees and shoppers to help localize the assortment.
As a result, the offering has been updated to lean into what the community is looking for, including an elevated online shopping experience, Caesar salad bar featuring house-made dressings and croutons and a guacamole station.
Employees who attended the grand reopening were greeted by a symphonic string quartet as they walked around the aisles sampling different products.
The parking lot hosted fall-themed activities for families, such as Plinko, face painting, bag toss and pumpkin painting.
“Today is a celebration of our new store – but it’s also a celebration of our associates. Their energy and enthusiasm are what made this remodel such a success,” said Chris Palmer, store director.
“VG’s Grocery has proudly served the Fenton community for more than 50 years and has been part of countless milestones – from high school graduations to college send-offs, holiday gatherings and everyday moments. It’s more than just a place to shop, it’s a steady presence and a source of pride for our community.”
To mark the occasion, the store team presented a $5,000 donation to Fenton High School.
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