Northeast Grocery Inc. has launched redesigned websites and mobile apps for its Market 32, Price Chopper and Tops Markets banners, powered by Instacart’s Storefront Pro, the company’s white-label e-commerce technology.
The upgraded platforms provide a customer-friendly, personalized digital shopping experience and are designed with customers at the center. They aim to simplify navigation, making search and checkout faster and promoting loyalty and savings tools.
Customers will find smoother performance on desktops and mobile devices, along with redesigned native apps that make it easier to access loyalty rewards, browse weekly ads, clip e-coupons, reorder past purchases and place takeout meals and catering orders.
“Instacart has been an essential partner in helping us expand our digital capabilities and e-commerce footprint over the last several years,” said John Persons, CEO of Northeast Grocery Inc.
“Storefront Pro is the next evolution – giving us the tools to make shopping faster, simpler and more personalized, while reinforcing our commitment to the quality, value and convenience customers expect from Market 32, Price Chopper and Tops Markets.”
With 300 locations across six states, Northeast Grocery’s digital platforms extend the in-store shopping experience through the following enhancements:
- Simplified navigation and modernized design – Finding categories and departments is faster and easier, with a cleaner, mobile-friendly layout that works seamlessly across devices.
- Enhanced shopping tools – Customers enjoy a quicker, more responsive cart, search and checkout experience.
- Weekly ads and flyers – Tops Markets’ flyer features an improved departmental layout, while Market 32 and Price Chopper’s ad is fully shoppable, allowing customers to add items to their carts.
- Expanded account features and payment options – Customers have more options at checkout with support for Venmo, PayPal, HSA/FSA and SNAP EBT.
- Upgraded mobile apps – Redesigned apps feature a streamlined homepage with quick access to loyalty card barcodes (AdvantEdge and BonusPlus), points, shopping cart, weekly ads, e-coupons, past orders, aisle guide information and takeout meals and catering. Navigation across shopping, coupons and lists has been improved, visuals refreshed and new payment options added for a smoother, more functional experience.
“We’re proud to support Northeast Grocery as they modernize the shopping experience across Market 32, Price Chopper and Tops Friendly Markets,” said Ryan Hamburger, VP of commercial partnerships at Instacart.
“Storefront Pro helps retailers like NGI create a seamless connection between their stores and digital channels – giving customers faster, easier and more personalized ways to shop – while keeping each brand’s unique identity front and center.”
NGI’s collaboration with Instacart spans nearly a decade. Market 32 and Price Chopper first partnered with the company in 2017 to introduce same-day delivery, later expanding into broader online ordering and digital solutions.
Since NGI’s formation in 2021, Tops Markets also has benefitted from the partnership, with operating companies adopting Instacart’s enterprise technology to power digital growth.
This includes Carrot Ads, Instacart’s retail media technology that connects brands and customers through targeted advertising, and FoodStorm, Instacart’s perimeter order management technology that handles takeout and catering programs for Market 32 and Price Chopper.
[RELATED: Northeast Grocery Inc. Expands Double Up Food Bucks NY Program]