Weis Markets has selected Cognira’s PromoAI platform to enhance its promotion planning and analysis.
Following an in-depth evaluation process, Weis Markets chose PromoAI for its advanced artificial intelligence, intuitive workflows and analytics capabilities that will streamline promotional efforts both in-store and across digital channels.
“We’re thrilled to welcome Weis Markets to the Cognira family,” said Hatem Sellami, founder and CEO of Cognira.
“This partnership reflects a shared vision for smarter, data-driven promotions that deliver excellent values to customers and stronger results for their business. We look forward to working with Weis Markets to unlock new levels of efficiency and promotional impact with PromoAI.”
With PromoAI, Weis Markets will gain:
- Real-time insights to evaluate performance and make smarter decisions;
- Greater collaboration between merchandising, marketing and analytics teams; and
- Optimized trade fund usage and reduced inefficiencies.
“We continue to focus on supporting our stores with efficient and impactful promotions to benefit our customers and drive sales,” said Greg Zeh, Weis Markets’ chief information officer and SVP. “Our collab with Cognira will help us develop a unified platform to plan, manage and optimize promotions across our fresh and non-perishable departments.”
The partnership underscores Weis Markets’ commitment to leveraging technology to drive innovation, elevate customer engagement and align promotions with strategic business goals.
About Weis Markets
Founded in 1912, Weis Markets is a regional food retailer operating 200 stores across Pennsylvania, Maryland, New York, New Jersey, Delaware, Virginia and West Virginia. The company has more than 23,000 employees and is committed to supporting local communities and sustainability.
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