Starday Foods, the artificial intelligence-driven product innovation platform, has launched Starday Innovation, a new strategic partnership offering for food and beverage (F&B) companies.
Starday Innovation integrates AI and data-powered research and development to help teams accelerate decision-making throughout the product development cycle. Designed to mitigate risk, shorten time to market and drive organic growth, the platform provides brands with clear, actionable guidance to move from concept to execution with greater confidence and efficiency.
The platform offers end-to-end collaboration, combining AI-powered tools with culinary R&D and deep food and beverage expertise to equip partners with predictive insights and tailored guidance. From pinpointing the next demand-driving trend to designing and launching products that earn shelf placement, velocity and repeat purchase, Starday enables faster, smarter and de-risked innovation that aligns with evolving consumer priorities and category dynamics.
In less than four years, Starday has created four category-disrupting brands, launched 16 successful products and earned millions of customers. Its All Day chickpea protein toppers became No. 1 in dollar sales per door and outperformed category velocity by 72 percent. The company’s latest launch, Habeya sweet potato crackers, developed to anticipate growing demand for allergen-free family snacks, was accepted by five major retailers pre-launch and saw more than 30 percent month-over-month velocity growth in its first four months on shelf. Starday also has secured on-shelf placements with major retailers including Target, Walmart, Sprouts, Whole Foods Market and Kroger.
“Everyone’s looking to AI to magically solve their problems, but the reality is, AI is a tool. That means that it’s only effective when teams are aligned, empowered and know how to use it with clarity and purpose,” said Chaz Flexman, CEO and co-founder of Starday. “We built Starday’s Innovation platform to address the biggest challenges food and beverage teams face in product development – overwhelming data, chasing misleading signals and working within rigid, siloed R&D processes. As we built our own brands, we heard the same need across the industry: tools that cut through the noise, deliver actionable insights and help teams move from idea to execution with more speed and confidence. That’s exactly what we’ve created, and we’re excited to share it with industry to help fuel faster, lower-risk product innovation that drives standout growth.”
Starday built and leverages five distinct and complementary tools designed to enhance human expertise, creativity and decision-making. When combined with Starday’s deep expertise in culinary development, brand building and go-to-market strategy, these tools provide an end-to-end innovation engine:
- Trend Exploration: Quantifies cultural relevance, utility and momentum;
- AI Consumer Content Analysis: Turns online consumer chatter into clear, scalable insight;
- Consumer Predictions: Enables flexible segmentations and captures evolving behaviors to provide topical insights;
- Product Review Insights: Cuts through bots and bias to surface what actually drives sentiment in review data; and
- Retail Product Database: Identifies what’s missing on shelf and where products can win.
Starday’s platform is designed to be an end-to-end partner that turns predictive insights into actionable R&D and concept development in months, not years. To learn more about how Starday Innovation can accelerate product development, visit stardayfoods.com.
About Starday
Founded in 2021, Scottsdale, Arizona-based Starday is a strategic partner for food and beverage teams that helps unlock organic growth through faster, smarter, lower-risk product innovation. Its Starday Innovation platform delivers clear, actionable insights and customized support that give teams the tools they need to move from idea to execution. The company has created four category-disrupting brands, launched 16 successful products and earned millions of customers. Starday has also secured on-shelf placements with major retailers, including Target, Walmart, Sprouts, Whole Foods Market and Kroger.