Stater Bros. Markets has shared several promotions within its executive leadership team. All appointments will become effective Sept. 29, when Stater Bros. President and COO Greg McNiff assumes the role of president and CEO.
Rebecca Calvin
Calvin has been elevated to EVP and CMO. As McNiff settles into his new CEO role, Calvin will add oversight of the company’s supply chain to her current set of marketing responsibilities.
Calvin began her career in the grocery industry with Daymon Worldwide as a category buyer. Before arriving at Stater Bros., she served as SVP and CMO at The Save Mart Companies and VP of grocery, frozen and dairy at Mariano’s. She joined Stater Bros. in 2022 as its SVP and CMO.
Calvin graduated from the University of Wisconsin-Oshkosh with a bachelor’s degree in biology with a minor in business administration. She is also a graduate of the Cornell University Food Executive Program and has earned a Six Sigma Green Belt Certification. Calvin serves as VP on the Western Association of Food Chains (WAFC) Board of Directors and is a co-chair on the Topco Operations Team.
Bertha Luna
Luna has been named EVP of store operations. Luna will oversee all areas of retail store operations and assume accountability for workforce planning, which includes labor budgeting, sales forecasting and store insights.
Luna began her career in the retail grocery industry as a courtesy clerk at Lucky Stores and joined the Stater Bros. team as a store manager during Stater Bros.’ acquisition of Albertsons and Lucky Stores in 1999. Within a year, she had transitioned to a role in retail supervision, first as a retail grocery supervisor and then retail district manager. After serving in the Human Resources Department as director of diversity, she returned to the retail department in 2017, resuming the role of retail district manager before being promoted to senior director retail operations shortly thereafter. She was promoted to SVP of retail operations in 2022.
Luna is a graduate of the University of Southern California (USC) Food Industry Executive Program. She serves as secretary on the California Grocers Association (CGA) Board of Directors Executive Committee and is a board member for Retail Marketing Services (RMS).
“Over the last several years, Rebecca and Bertha have cultivated a collaborative relationship that has benefited Stater Bros. immensely,” McNiff said.
“I look forward to working with them to build upon that collaborative spirit so that our company can continue providing fresh, affordable groceries and class-leading customer service for our communities.”
Mike Crawford
Crawford has been appointed as VP of strategic insights and process innovation. He will report to EVP and CMO Calvin and be tasked with deriving data-driven consumer insights that power sales and grow customer count.
Crawford has been with Stater Bros. since 2000, when he joined as a courtesy clerk. He joined the marketing department in 2012 as a category manager. He advanced through the roles of data manager, data/procurement manager and director merchandising/data before being promoted to director analytics in 2022. In 2023, he was promoted to senior director of data analytics and insights, and in 2024, he was appointed to the position of senior director of shrink and process improvement.
Alex Lemos
Lemos has been promoted to VP of accounting. Reporting to SVP and CFO Mike Reed, he will now lead all aspects of the company’s accounting, including financial reporting, accounts payable, accounts receivable and cash reporting.
His career with Stater Bros. began in 2014 as an assistant controller – support operations in the accounting/finance department. In 2018, he was promoted to controller – corporate operations and in 2021, he was elevated to corporate controller. In 2023, he was promoted to senior controller.
Lemos holds a master’s degree in business administration with an emphasis in finance from the University of Redlands, and a bachelor’s degree in business administration with an accounting concentration from California State University, San Bernardino.
Sonia Munoz
Muñoz has been elevated to VP of employees relations. She will continue reporting to SVP of Human Resources (HR) Jerrold Coakley and be accountable for the company’s bargaining and non-bargaining groups, enabling company leaders to have a workforce of high-performing teammates while leading major initiatives and projects focused on teammate engagement and productivity.
Muñoz began her career with Stater Bros. in 1994 as a courtesy clerk. After advancing through several positions at the store level, she transitioned to an HR assistant role in 2016. She was promoted to HR supervisor in 2014 and then labor relations specialist in 2017. In 2018, she was promoted to manager labor relations and, in 2019, she moved up to director labor relations. Muñoz was promoted to senior director employee relations in 2020.
She has earned a master’s degree in business administration from California State University, San Bernardino, and a bachelor’s degree in organizational management from the University of La Verne. Additionally, she has completed the University of Southern California Food Industry Management Program and earned a Certificate in Food Industry Management.
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