Heritage Grocers Group is celebrating Hispanic Heritage Month across its portfolio of companies, which includes Cardenas Markets, El Rancho Supermercado, Tony’s Fresh Market and Los Altos Ranch Markets.
This year’s theme, “De tu tierra a tu mesa (from your land to your table),” honors the connection between cultural roots and cherished traditions.
“At HGG, Hispanic Heritage Month is about celebrating community, connections and culture,” said Adam Salgado, SVP of marketing. “We welcome everyone to share in the joy and pride of Hispanic heritage, and we’re excited to bring that spirit to life in our stores and online.”
To celebrate, Heritage has rolled out a variety of engaging and family-friendly activities across all banners including:
- First HGG Rewards Sweepstakes – One winner per day, per banner, through Sept. 30. Customers can enter daily by logging into or creating an account in the rewards app. Winners will be contacted by HGG’s marketing team, and stores are encouraged to celebrate with photos and fanfare.
- Authentic Hispanic Product Highlights – Online shopping collections and in-store callouts featuring favorite Hispanic items and country-specific products.
- Coloring Papel Picado for Children – Children who visit the stores will be given a papel picado coloring sheet.
- Events and Radio Remotes – Live celebrations will be held at select store locations with music and vendor supported demos.
- Digital Celebrations – Explore Hispanic culture through its website, social media and weekly ads, including:
- Recipe features.
- Spotlights on notable Hispanic figures.
- Exclusive offers through respective rewards apps.
More customer appreciation events are coming in October, with bonus entries and additional giveaways on the horizon.
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About Heritage Grocers Group
Heritage Grocers Group (HGG) is a specialty, ethnic food retailer that offers an assortment of traditional and specialty grocery items to the communities it serves. With a customer experience focused on freshness, authenticity and affordability, the HGG family of destination groceries incorporate freshly made ethnic foods, differentiated floor formats presenting distinct specialty categories and localized assortments that engage with each community.
Headquartered in Ontario, California, Heritage Grocers Group operates in California, Texas, Nevada, Arizona, Kansas and Illinois, with 58 stores under the Cardenas Markets banner, 29 stores under the El Rancho Supermercado banner, 21 stores under the Tony’s Fresh Market banner and seven stores under the Los Altos Ranch Market banner.