Heritage Grocers Group is celebrating Hispanic Heritage Month across its portfolio of companies, which includes Cardenas Markets, El Rancho Supermercado, Tony’s Fresh Market and Los Altos Ranch Markets.
This year’s theme, “De tu tierra a tu mesa (from your land to your table),” honors the connection between cultural roots and traditions.
“At HGG, Hispanic Heritage Month is about celebrating community, connections and culture,” said Adam Salgado, SVP of marketing. “We welcome everyone to share in the joy and pride of Hispanic heritage, and we’re excited to bring that spirit to life in our stores and online.”
To celebrate, Heritage has rolled out a variety of family-friendly activities across all banners including:
- First HGG Rewards Sweepstakes – One winner per day, per banner, through Sept. 30. Customers can enter daily by logging into or creating an account in the rewards app. Winners will be contacted by HGG’s marketing team, and stores are encouraged to celebrate with photos and fanfare.
- Authentic Hispanic product highlights – Online shopping collections and in-store callouts featuring favorite Hispanic items and country-specific products.
- Coloring papel picado for children – Children who visit the stores will receive a papel picado coloring sheet.
- Events and radio remotes – Celebrations with music and vendor-supported demos will be held at select stores.
- Digital celebrations – Explore Hispanic culture through its website, social media and weekly ads, including:
- Recipe features.
- Spotlights on notable Hispanic figures.
- Exclusive offers through respective rewards apps.
More customer appreciation events are coming in October, with bonus entries and additional giveaways.
[RELATED: Heritage Grocers Group Transforming Prepared Food Production]
About Heritage Grocers Group
Heritage Grocers Group (HGG) is the largest Hispanic and ethnic food retailer in the country, offering an extensive assortment of traditional and specialty grocery items.
Headquartered in Ontario, California, the company operates in California, Arizona, Illinois, Kansas, Nevada and Texas, with 58 stores under the Cardenas Markets banner and 29 under El Rancho Supermercado. It also has 21 Tony’s Fresh Market stores and seven Los Altos Ranch Markets.