Gelson’s Markets is promoting a fully interactive, 100 percent digital weekly circular, powered by Ideal’s patented platform, transforming how shoppers engage with the brand while significantly reducing print and newspaper insertion costs.
Unlike other digital circulars that simply convert static PDFs, Ideal delivers an intuitive experience that mirrors the in-store journey and brings Gelson’s brand story to life for every shopper.
Gelson’s Markets uses Ideal to tell these stories through dynamic digital circulars that integrate animation, rich video content, recipes and interactive product demonstrations. The platform also enables Gelson’s to reach their own shoppers and competitors’ audiences through programmatic media, driving measurable traffic, supporting weekly buying and promotion decisions and providing detailed reporting and analytics to inform ongoing marketing strategies.
“Gelson’s decision reflects years of digital-first thinking and data-driven analysis,” said Laura Rangel, VP, head of sales and customer engagement at Ideal.
“Our patented platform allows Gelson’s to deliver interactive content that static PDFs simply cannot match, while improving operational efficiency and driving measurable results.”
Following Northgate González Market’s 2021 digital-only success, Gelson’s adoption further validates Ideal’s patented platform as a proven solution for engaging diverse grocery audiences – from value-conscious to premium shoppers – while enhancing operational efficiency and sustainability.
The transition is live across all Gelson’s locations in Southern California, with weekly promotions accessible via website, mobile app, email and social channels.
“Our customers expect a premium, modern shopping experience – and that extends to how they discover promotions,” said Rick Williams, chief merchandising and marketing officer of Gelson’s Markets.
“One hundred percent digital allows us to tell Gelson’s story, engage shoppers in a personalized way and achieve cost savings by eliminating print and mailing expenses.”
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