Godshall’s Quality Meats has launched a new innovation, Godshall’s Chicken Bacon, made from premium whole muscle chicken and smoked in Godshall’s smokehouse.
Chicken bacon debuted in August at Lowes Foods in the Carolinas. The distribution is expanding to more than 200 Acme and Safeway locations across the Mid-Atlantic in September and additional retail stores later this year.
“The Godshall’s sales team is proud to introduce their latest innovation, Chicken Bacon,” said JR Rivera, VP of sales at Godshall’s Quality Meats. “This product offers consumers a flavorful, high-quality alternative to traditional bacon, catering to those seeking new and versatile options for a variety of meal occasions.”
Godshall’s Chicken Bacon is designed to align with today’s consumer trends toward lean protein, health-conscious eating and ingredient transparency. Compared to pork bacon, it contains 75 percent less fat, is gluten- and MSG-free, made from cage-free U.S.-raised chickens and is infused with real wood smoke, never artificial flavors.
Survey insights confirm strong market potential:
- 64 percent of consumers find chicken bacon appealing;
- 52 percent indicate purchase intent, with Gen Z and Millennials leading at 58 percent, driven by health goals and openness to protein choices; and
- 85 percent of turkey bacon consumers found chicken bacon appealing, with a willingness to pay more.
Chicken bacon provides a unique protein option that meets shifting consumer habits:
- Premium chicken cuts for consistent texture and quality;
- Smokehouse smoked with real wood for authentic flavor;
- Flexible preparation, this cooks easily in the oven, air fryer or microwave; and
- Versatility across breakfast, sandwiches, salads and more.
“Gen Z and Millennials are leading the shift toward health-conscious eating,” said Eva Balazs, director of marketing at Godshall’s Quality Meats.
“They’re ingredient-aware, value lean proteins and expect great taste. Chicken bacon fills this gap, offering real meat, smoked flavor and performance in the kitchen. For buyers, it’s a smart addition to the bacon set and a menu-ready solution for chefs.”
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