Randy’s Neighborhood Market, powered by AppCard, has announced a new partnership with AAA – The Auto Club Group (ACG).
As part of the arrangement, AAA members shopping at participating Randy’s Neighborhood Market locations in Iowa will receive a special offer of $5 off a $50 purchase. In addition, new AAA members who join using Randy’s referral code can receive the same $5 savings on qualifying purchases.
The collaboration connects independent grocers like Randy’s with ACG’s broad member base, helping them compete with national chains. Research shows 65 percent of ACG households spend more than $100 weekly on groceries, while nearly half (48 percent) use grocery loyalty cards.
The collaboration is part of AppCard’s mission to equip independents with scalable, data-driven solutions that enhance loyalty and level the playing field against national retailers.
“Randy’s Rewards has been part of Randy’s Neighborhood Market business model for almost two years at our Iowa locations,” said Paul Whaley, district manager. “We look forward to partnering with AAA – The Auto Club Group through our AppCard Loyalty Platform.
“This will give our loyal customers one more way to save on goods and services from both Randy’s Market and AAA – The Auto Club Group.”
Phil Malcolm, VP of brand marketing for ACG, said the membership loyalty program is set to enhance the way independent grocers connect with and serve members.
“By delivering personalized rewards, exclusive savings and seamless engagement, we’re empowering grocers to deepen relationships and create truly memorable shopping experiences,” he said. “This program not only increases member savings, but also strengthens the independent grocer’s ability to positively impact the community and thrive in an increasingly competitive marketplace.”
Doug Levy, VP customer success at AppCard, described independent grocers as the “heartbeat of their communities.”
“By connecting them with The Auto Club Group’s high-value, loyalty-minded members, we’re opening the door for these grocers to drive more meaningful, more profitable shopper engagement,” he said.
About AppCard
AppCard combines personalized marketing, shopper analytics and digital coupons into one easy-to-manage platform.
Working with more than 2,500 independent grocers, AppCard leverages machine learning and artificial intelligence to transform shopper data into actionable insights, helping grocers deliver targeted offers that drive sales and engagement.
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