Randy’s Neighborhood Market, powered by AppCard, has announced a new partnership with AAA – The Auto Club Group (ACG) designed to help families stretch their grocery dollars further while fueling kids’ school days with fresh, healthy lunch items.
“Randy’s Rewards has been part of Randy’s Neighborhood Market business model for almost two years at our Iowa locations,” said Paul Whaley, district manager at Randy’s Neighborhood Market. “We look forward to partnering with AAA – The Auto Club Group through our AppCard Loyalty Platform. This will give our loyal customers one more way to save on goods and services from both Randy’s Market and AAA – The Auto Club Group.”
The collaboration connects independent grocers like Randy’s with ACG’s broad member base, helping them compete with national chains. Research shows 65 percent of ACG households spend more than $100 weekly on groceries, while nearly half (48 percent) actively use grocery loyalty cards.
“Our membership loyalty program is set to enhance the way independent grocers connect with and serve their members. By delivering personalized rewards, exclusive savings and seamless engagement, we’re empowering grocers to deepen relationships and create truly memorable shopping experiences. This program not only increases member savings, but it also strengthens the independent grocer’s ability to positively impact the community and thrive in an increasingly competitive marketplace,” said Phil Malcolm, VP of brand marketing for AAA – The Auto Club Group.
As part of the partnership, AAA members shopping at participating Randy’s Neighborhood Market locations in Iowa will receive a special offer: $5 off a $50 purchase. Additionally, new AAA members who join using Randy’s referral code can unlock the same $5 savings on qualifying purchases.
“Independent grocers are the heartbeat of their communities,” said Doug Levy, VP customer success at AppCard. “By connecting them with The Auto Club Group’s high-value, loyalty-minded members, we’re opening the door for these grocers to drive more meaningful, more profitable shopper engagement.”
This collaboration is part of AppCard’s ongoing mission to equip independents with scalable, data-driven solutions that enhance loyalty and level the playing field against national retailers.
About AppCard
AppCard combines personalized marketing, shopper analytics and digital coupons into one easy-to-manage platform. Trusted by more than 2,500 independent grocers, AppCard leverages machine learning and AI to transform shopper data into actionable insights, empowering grocers to deliver targeted offers that drive sales and engagement.
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