The Kroger Co. is helping customers reach their protein goals more easily with the launch of Simple Truth Protein products.
The new line includes more than 80 protein-packed affordable meals and snacks that are free from unwanted ingredients, such as artificial colors, flavors and preservatives. The new line is designed to jumpstart better-for-you habits with the largest private label offering of protein products in the market.
“Simple Truth Protein is Kroger’s largest product expansion for the brand yet, designed to support customers who are prioritizing wellness and protein in their diets,” said Ann Reed, group VP of Our Brands at Kroger.
“By combining quality and affordability, these products highlight Kroger’s commitment to Our Brands innovation and to meeting customers’ protein needs without the premium price tag.”
Offering everything from on-the-go convenience and workout recovery to heat-and-eat meals and pantry staples that support balanced routines, customers can reach their protein goals with these Simple Truth Protein registered dietitian-approved products: French Toast Sticks, Instant Decaf Coffee – 7 Superfood Mushroom Blend, Jalapeno Cheddar Protein Puffs, Cacio E Pepe Chicken Bowl and Chocolate Fudge Brownie Mix.
As Simple Truth continues to innovate and expand its protein line, customers can expect to see even more affordable, nutritious options that align with their daily needs.
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About The Kroger Co.
Based in Cincinnati, Ohio, The Kroger Co. serves more than 11 million customers daily across its family of companies through an e-commerce shopping experience and retail food stores under a variety of banners. In addition to its everyday low prices, Kroger is simplifying promotions and has lowered prices on thousands of items.