The Kroger Co. has launched Simple Truth Protein products, a new line that includes more than 80 protein-packed affordable meals and snacks that are free from unwanted ingredients, such as artificial colors, flavors and preservatives.
“Simple Truth Protein is Kroger’s largest product expansion for the brand yet, designed to support customers who are prioritizing wellness and protein in their diets,” said Ann Reed, group VP of Our Brands at Kroger.
“By combining quality and affordability, these products highlight Kroger’s commitment to Our Brands innovation and to meeting customers’ protein needs without the premium price tag.”
Simple Truth Protein registered dietitian-approved products offer convenience, workout recovery, heat-and-eat meals and pantry staples that support balanced routines. They include French Toast Sticks, Instant Decaf Coffee – 7 Superfood Mushroom Blend, Jalapeno Cheddar Protein Puffs, Cacio E Pepe Chicken Bowl and Chocolate Fudge Brownie Mix.
As Simple Truth continues to expand the line, customers can expect to see more options that align with their needs.
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About The Kroger Co.
Based in Cincinnati, Ohio, The Kroger Co. serves more than 11 million customers daily across its family of companies through an e-commerce shopping experience and retail food stores under a variety of banners.