Market of Choice, Oregon’s largest independent, family-owned grocer, is expanding its private label offerings with the launch of a new supplement collection developed in partnership with Highland Laboratories, a dietary supplement manufacturer based in Mount Angel, Oregon.
Market of Choice’s private label line, called MoC Apothecary, features products that span three categories:
- Single ingredient – Pure vitamins, minerals and herbs in their most effective forms, ideal for customers looking for supplement stacking or targeted use;
- Condition-specific – Comprehensive formulas containing multi-ingredient blends; and
- Multivitamins – Balanced daily nutrition that meets or exceeds daily requirements, often including trademarked ingredients.
Launching in stores across Oregon with 43 items, the collection is set to grow to more than 100 products. In addition to A-to-Z vitamins, it includes supplements for men’s and women’s health; immune health; energy; circulatory support; digestive health; detox and cleansing; sleep; mood; vision; hair, skin and nails; and bone, joint and muscular health.
“This partnership is not a white‑label transaction; it is a local alliance,” said Keith Gregory, chief financial and revenue officer for Highland Laboratories. “Highland and Market of Choice are joining forces so that the health goals of our community are met with science, sincerity and consistency – not luck.”
Whether it’s eye support or a joint support blend, every condition-specific formula Highland Laboratories creates is designed to address an individual’s particular need.
The ingredients for every supplement are responsibly sourced from partners around the world, and every product undergoes rigorous testing – including internal and third-party verification – to ensure purity and potency.
“This new private label line reflects the best of both Oregon-based companies, which share deep values around quality, integrity and supporting our local communities,” said John Boyle, chief merchandising and marketing officer for Market of Choice.
“Highland Laboratories shares our commitment to providing customers with trusted, locally made products that support their well-being.”
Market of Choice offers more than 7,000 Oregon-made and -grown products across its 12 stores, the state’s largest selection.
The new MoC Apothecary private label line joins a portfolio that includes Craft & Kitchen, a line of premium dairy products and pantry staples featuring distinctive recipes and flavors co-created with Oregon makers and Market of Choice chefs.
Market of Choice also curates a private release wine collection, including the CommUnity Cellars, Intersect and Place brands – each developed in collaboration with Oregon wine growers.
[RELATED: Market Of Choice Opens New Store In Hillsboro, OR]