URM Stores has begun a marketing agreement with Superfridge, an in-store media and promotions platform for retailers and CPG brands.
Serving a mix of independents and chains such as Rosauers, Yoke’s Fresh Markets, Super 1 Foods and Harvest Foods, URM will deploy more than 100 Superfridge dual-temperature coolers with digital displays across member-owner grocery stores in 2025, redefining in-aisle promotions in refrigerated and frozen categories.
“For more than a century, URM has equipped our member-owners to thrive in a dynamic retail landscape,” said Mike McShane, VP of procurement and profit centers for URM Stores.
“This partnership helps our independent grocers deliver a modern shopper experience at the point of purchase – driving conversions, increasing trial and strengthening customer loyalty. With Superfridge, our stores can offer the kind of professional promotions and accountability that national brands increasingly expect.”
Superfridge’s fully managed, data-driven program delivers 35-57 percent sales lift on featured items, transforming refrigerated and frozen sections into a revenue-driving media platform inside the store.
Unlike many retail media networks designed for large national chains, Superfridge’s dual-temperature units with integrated video monitors are built for independents so they can deliver a modern, high-impact shopper experience with no incremental workload.
Retailers benefit from a turnkey solution that includes equipment, dynamic video content, bi-weekly campaign refreshes and post-campaign sales analytics – all at no out-of-pocket cost.
“We’re honored to collaborate with URM and their network of independent grocers,” said Tom O’Reilly, CEO of Superfridge.
“As shopper expectations rise and CPG brands seek measurable results, in-store media has become essential for sustainable growth. Our platform empowers independents to offer a premium promotional environment that drives results and keeps them competitive in a rapidly evolving market.”
According to the company, Superfridge promotions have been shown to drive two to three times more revenue per square foot, creating a measurable impact on sales performance.
By combining aggregated scale with transparent reporting, Superfridge enables independents to build stronger relationships with CPG partners and capture more brand-funded campaigns.
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