Stop & Shop is introducing a new campaign, “Good Things Are in Store,” rooted in the’s brand motto to “Feed the Moment” and focused on rebuilding trust and reinforcing its role in helping customers get more for their money.
At the heart of the campaign is Justin, a hyper-enthusiastic employee who shares the ways Stop & Shop is delivering value.
Whether he’s filming the commercials during a break, singing about weekly deals or tallying more than 10,000 sale items in-store, Justin embodies the brand’s commitment to be a go-to destination for savings, quality and convenience.
“Good Things Are in Store” marks Stop & Shop’s first major work with independent creative agency Curiosity since it won the business in May 2024.
The campaign will evolve over time to highlight Stop & Shop’s broader strategic pillars, including quality, assortment and freshness.
“When our customers walk into our stores, we want them to immediately feel that their feedback has been heard and that they are getting great deals by choosing to shop with us. Rebuilding this customer trust takes time, and we are committed to earning it one trip, one cart and one conversation at a time,” said Stop & Shop CMO Karen Mitchell.
“This campaign is a fresh, authentic way to show how we’re evolving – offering better value, quality products and a broad assortment, and a shopping experience that feels both reliable and welcoming.”
The campaign will run across the brand’s Northeast footprint across mixed media. In-store extensions will connect it to customer shopping trips, supported by placements in Stop & Shop’s owned channels, including Savory magazine and weekly circular.
“Stop & Shop is making a lot of great changes to improve the shopping experience for their customers. Creating the character of the overly enthusiastic associate, Justin, allowed us to convey the genuine commitment of the brand in a welcoming way,” said Pam Fraser, creative director at Curiosity.
View the campaign spots here: Attention Shoppers, Passion, Dusting and Cardio.
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