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Grupo Bimbo has committed to eliminate all artificial colorants from its entire product portfolio by the end of 2026.

This marks a significant step forward in its journey toward offering simpler and natural recipes across its global portfolio.

As of today, 99 percent of Grupo Bimbo’s daily consumption products – including its core categories of bread, buns and rolls, tortillas, bagels and English muffins – are already free from artificial flavors and colorants. These categories represent about 50 percent of Grupo Bimbo’s global net sales and more than 70 percent of sales in the United States.

“We continue making solid progress toward our health and wellness targets,” said Rafael Pamias, CEO of Grupo Bimbo.

“By year-end, we expect 100 percent of our bread, buns and breakfast portfolio to deliver positive nutrition, achieving a Health Star Rating of 3.5 or higher. Looking ahead, we are expanding our focus with a bold goal: by 2026, all our products will be free from artificial colorants.

“And by 2030, we aim for 100 percent of our baked goods and snacks to be made with simple, natural recipes – ensuring our products remain safe, nutritious, affordable and accessible to families around the world.”

This commitment reinforces Grupo Bimbo’s leadership in health and wellness and its ongoing “Purpose to Nourish” a better world.

[RELATED: Grupo Bimbo Reports Progress In Environmental Sustainability Strategy]

About Grupo Bimbo

Grupo Bimbo, the largest baking company in the world, serves 76 countries worldwide and operates in 39 countries across the Americas, Europe, Asia and Africa, with 245 bakeries and plants, and more than 1,500 sales centers.

The company has a diverse product portfolio. Its main product lines include sliced bread, buns and rolls, pastries, cakes, cookies, toast, English muffins, bagels, tortillas and flatbreads and salty snacks, among others. Grupo Bimbo has one of the largest direct distribution networks in the world, with more than 54,000 routes and 152,000 associates.

 

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