Coborn’s Inc. has partnered with DIGITS Agency, a retail media agency, to launch a full-scale regional retail media network with an expected rollout in fall 2025.
This partnership will give CPG brands new ways to connect with customers across 66 store locations in five states, while allowing Coborn’s to stay focused on delivering excellent in-store experiences.
New digital channel for regional growth
The Coborn’s RMN, powered by DIGITS, will launch with a suite of digital media solutions, including:
- On-site display advertising (through Instacart);
- Off-site first-party programmatic display (using Rippl audiences and The Trade Desk);
- Digital coupons (powered by Birdzi); and
- Targeted email campaigns.
These tools will give brand partners access to a valuable shopper base across Coborn’s family of banners, supported by first-party data and managed directly by DIGITS.
“DIGITS understands how to deliver media that works in retail environments like ours” said Dennis Host, SVP of marketing of Coborn’s Inc.
“Our goal is to build a network that grows with our business and meets the evolving needs of our communities. With DIGITS as our partner, we’re confident that our retail media network will become a powerful tool for supplier collaboration and shopper engagement.”
Looking ahead to 2026, the network will expand to include in-store assets like signage, checkout monitors and cart wipes. Future phases will explore sponsored search and social advertising.
Built for Scale and Ease of Use
DIGITS will provide full-service execution, allowing Coborn’s to remain focused on retail operations while brands gain a streamlined campaign process. The RMN is structured so that brands approve campaigns without needing to manage execution directly.
“We’re proud to launch this program with Coborn’s,” said Dave Glaza, founder and CEO of DIGITS. “They bring a loyal customer base and strong regional influence. We’re here to help turn that into a scalable, results-driven media platform for CPGs.”
Media With a plan
The RMN also will offer:
- Annual program commitments for strategic planning;
- Expert DIGITS managed service integrating best-in-class technologies across channels;
- Audience targeting strategies for efficient media use; and
- Performance tracking across all placements.
This launch positions Coborn’s as a strong regional player in retail media, with the tools and structure that brands expect from top-tier partners.
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