Flashfood has partnered with the Mid-Atlantic Division of The Kroger Co. to introduce its program at 16 stores in the Richmond, Virginia, area.
Through the partnership, customers can buy fresh groceries in surplus or nearing their best-by date, including meat, dairy, produce and baked goods at larger discounts through the Flashfood app. Items are then picked up at designated zones inside participating Kroger stores.
“Kroger’s leadership in operational excellence makes them an incredible partner to demonstrate what Flashfood can deliver when executed at scale,” said Flashfood CEO Jordan Schenck.
“We’re thrilled to be kicking off this partnership and to support Kroger’s impactful Zero Hunger, Zero Waste program. Together, we’re not only expanding access to fresh, affordable groceries in Richmond – we’re also demonstrating how innovation can leverage surplus and end-of-life food to serve communities, support retailers and keep good food out of landfills.”
In its recently published 2024 Impact Report, Flashfood illustrated the role food waste plays in today’s affordability, health and nutrition crisis. In a 2025 shopper survey, 70 percent of Flashfood shoppers reported a healthier diet since using the app, and 65 percent said they were eating more fruits and vegetables.
“At Kroger, we’re always looking for innovative ways to serve our communities, reduce our environmental impact and move closer to our ‘Zero Hunger | Zero Waste’ goals,” said Mid-Atlantic Division President Kate Mora.
“Our partnership with Flashfood helps us achieve all three. This app is another resource for customers who are looking for affordable options to feed their families while also keeping perfectly good food out of landfills. It’s a win for our community and the planet.”
For more information, including a list of participating Kroger locations and to download the app, click here.
About Kroger’s Mid-Atlantic Division
Based in Richmond, The Kroger Co.’s Mid-Atlantic Division operates more than 100 stores with 18,000 employees in Virginia, West Virginia, Kentucky, Tennessee and Ohio.
Last year, the division donated 16.5 million meals to charity and 3,606,296 pounds of food to food bank partners. Kroger has partnerships with nine Feeding America food banks and numerous local organizations.
[RELATED: Kroger Recognized As A ‘Best Place To Work’ For Disability Inclusion]