Inmar Intelligence and Upshop have begun a partnership to solve one of retail’s most persistent challenges: aligning personalized marketing with reliable, real-time product availability.
This integration brings together the power of Inmar’s shopper-facing platforms – retail media, promotions, loyalty and e-commerce – with Upshop’s capabilities in order management, inventory and fulfillment to help retailers deliver on the promises they make.
By combining Inmar’s advanced promotional intelligence with Upshop’s last-mile execution technology, the partnership enables retailers to synchronize demand generation with store-level fulfillment. This collaboration ensures that digital promotions lead to real product availability at the shelf, creating a seamless experience across marketing and operations.
“Upshop is built to ensure that retailers are maximizing every bit of their operational capacity – connecting the dots across labor, inventory and logistics – to deliver a frictionless e-commerce experience for shoppers and store associates alike,” said Chris Renda, chief revenue officer at Upshop.
“By integrating with Inmar, we’re empowering teams to execute on shopper expectations with confidence, accuracy and speed.”
Retailers using Upshop’s e-commerce order management and fulfillment platform are realizing major labor and operational savings. One national grocer reported over $14 million in annual labor savings, alongside reduced substitutions and increased basket sizes – driven by Upshop’s optimized pick-paths, smart substitution workflows and real-time customer communication tools.
Through its hub-and-spoke model, advanced logistics capabilities and real-time associate performance tracking, Upshop allows grocers to manage complex multi-channel order fulfillment with unmatched accuracy and speed. This includes full support for curbside pickup, delivery orchestration and integration with major last-mile providers.
“The unpredictability of supply chains at the moment is creating inventory challenges for retailers and brands of all sizes,” said Rob Weisberg, EVP and president, Martech at Inmar Intelligence.
“This partnership represents the convergence of marketing and operations, finally giving retailers the ability to align demand generation with inventory execution in real-time. Not only is this a boon for stores but for their shoppers as well, creating more opportunities to build trust and deliver on products promised.”