The Texas Watermelon Association (TWA) has introduced a refreshed brand identity, including a bold new logo and redesigned website.
As a top five watermelon-producing state in the U.S., Texas plays a major role in meeting demand for the fruit. The new look and online experience reflect TWA’s mission to support the state’s watermelon industry while connecting with consumers, retailers and partners in fresh and engaging ways.
“Texas watermelons are big, bold and rooted in tradition – and our new brand reflects that,” said Kristin Story, president of the Texas Watermelon Association. “This update brings new energy to our mission and helps share the pride, hard work, and community behind every watermelon grown in Texas.”
The redesigned website provides an easy-to-navigate platform for industry members and consumers. Visitors will find tools and information that highlight the value of Texas-grown watermelons, including:
- Grower and shipper spotlights;
- Industry and retailer resources;
- Nutrition facts and educational materials; and
- News on events, promotions and the annual Texas Watermelon Queen program.
The launch of the new brand marks a strategic step forward as TWA continues its commitment to grow awareness and appreciation for Texas-grown watermelons.
“We’re not just modernizing our brand – we’re amplifying the voices of Texas watermelon producers,” Story added. “This is about celebrating the generations of farming families who make Texas a leader in the watermelon industry.”
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About the Texas Watermelon Association
The Texas Watermelon Association (TWA) is a nonprofit organization founded in 1961 to support and promote the Texas watermelon industry. Through education, marketing and advocacy, TWA works to ensure the success of its growers, shippers, and members across the state. The association also hosts the annual Texas Watermelon Queen program and partners with national organizations to promote watermelon consumption year-round.