Soules Foods rebranded anniversary logo

John Soules Foods, a family-owned, Texas-based national food company, has a new name – Soules Foods – that reflects its heritage and future.

Founded in 1975 in Tyler, Texas, the company has grown from a hamburger patty producer into a national leader in fully cooked and ready-to-cook chicken and beef products for restaurants and grocery stores.

The shift to Soules Foods honors that 50-year legacy while making room for the next generation of growth, innovation and flavor.

“We believe our new name and logo pay the proper respect to our 50 years in business, while communicating a fresh outlook for our future,” said John Soules Jr., co-CEO. “We now have the fourth generation of our family working in the business, and we are excited to build the future for this generation and the ones that follow.”

In tandem with the corporate rebrand, the company’s retail brand will transition from John Soules Foods to Soules Kitchen, complete with a new logo, refreshed packaging and updated look rolling out in refrigerated and frozen aisles nationwide.

Soules Kitchen will continue to offer the same high-protein, ready-to-eat favorites, including grilled chicken, steak strips and breaded chicken nuggets, strips and bites.

“We’re excited about this new chapter and remain committed to delivering on our purpose of ‘Great Food, Made Simple’ – just with a fresh new look,” said Mark Soules, co-CEO.

Established in 1975 by John Soules Sr., Soules Foods also has facilities in Gainesville, Georgia, and Valley, Alabama.

[RELATED: John Soules Foods Helping Retailers Differentiate]

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