Hannaford Supermarkets is celebrating summer by bringing back its fresh lobster roll, available in the deli department at all 189 of the grocer’s stores through Labor Day, Sept. 1.
Priced at $9.99, the roll is prepared in-store daily and features North Atlantic lobster tossed with mayonnaise and breadcrumbs on a bed of green leaf lettuce in brioche hot dog bun.
To mark the return of the seasonal favorite, $1 from every roll sold will support free summer meal programs for children experiencing food insecurity.
“We’re thrilled to once again offer our customers the chance to enjoy a classic New England favorite at a great price, while also creating more good in our communities,” said Dorene Mills, a chef with Hannaford.
“Our delicious lobster rolls are an easy grab-and-go option for that backyard party, trip to the beach or picnic, saving you time for more summer fun.”
Introduced in 2024, the lobster rolls gained nationwide attention for their quality and value. They complement Hannaford’s selection of fresh grab-and-go in-store offerings, including sandwiches and salads; ready-to-heat entrees; sushi; hot wings and appetizers; entrees; and pizza.
In addition, Hannaford offers a variety of platter solutions, ranging from sandwiches and salads to snacks, appetizers and desserts. Orders can be placed by phone or online at least one day in advance. My Hannaford Rewards members receive 2 percent rewards on all orders.
About Hannaford Supermarkets
Based in Scarborough, Maine, Hannaford Supermarkets operates 189 stores – most with full-service pharmacies – in Maine, New York, Massachusetts, New Hampshire and Vermont. It has nearly 30,000 employees.
Hannaford diverts or donates all food at risk of going to waste – sending none to landfills. In 2024, it donated 27.5 million pounds of food to hunger-relief organizations.
[RELATED: Hannaford Launches Campaign To Fight Hunger With $70K Donation To Local Food Banks]