Flowers Foods Inc. has announced its lineup for 2025, which includes multiple new products as well as flavor expansions on current product lines.
Designed to meet the varying wants and needs of today’s consumers, the company’s newest products strengthen its better-for-you bread, buns, rolls and snacking portfolio from Nature’s Own, Dave’s Killer Bread and Canyon Bakehouse; add additional small loaf options for smaller families seeking a lower price point and less waste; and extend the Wonder brand into the sweet baked goods category.
“The world of food is constantly evolving, and we are focused on keeping the consumer at the heart of everything we do,” said Mark Courtney, chief brand officer, Flowers Foods.
“Our latest innovation further expands our branded portfolio to meet the needs of consumers seeking differentiated, better-for-you products, as well as those shopping with value in mind.”
Products recently added to the Flowers portfolio include:
Nature’s Own
- Keto Hot Dog Buns and Multi-Grain Loaf – Building on the success of the Nature’s Own Life Keto Loaf and Soft White Buns, the brand is continuing to expand its Keto lineup, with the nationwide introduction of Keto Hot Dog Buns and a new Multi-Grain Loaf. Both products contain one net carb per serving.
- Expanded selection of small loaves – Perfect for smaller households, Nature’s Own Small Loaves offer the same taste and texture and a full-size slice but with fewer slices for less waste. Three new varieties – Hawaiian, Sourdough and 100 percent Whole Wheat – are available, in addition to Ancient Grain and Homestyle White, which were introduced last year.
All new products from Nature’s Own maintain the traditional brand promise of no artificial flavors, colors or preservatives, and no high fructose corn syrup.
Dave’s Killer Bread
- Sandwich Rolls – Dave’s Killer Bread is expanding its product lineup with the national launch of organic sandwich rolls in two varieties: 21 Whole Grains and Seeds and Sandwich Rolls Done Right. Dave’s Killer Bread Sandwich Rolls are certified USDA organic, Non-GMO Project Verified and contain no high fructose corn syrup, no artificial additives or preservatives.
- Snack Bites – Earlier this year, DKB added to its on-the-go snack product line with the national launch of Organic Snack Bites. Made with organic nuts, seeds and grains, DKB Snack Bites are available in six varieties, offering both savory and sweet taste profiles.
Wonder Bread
- Mini Loaf – Wonder’s new 12-ounce Classic White Mini loaf is ideal for smaller households, or those that want multiple bread flavors without worrying about waste.
- Snack Cakes – Wonder also launched its first line of snack cakes in March. The expansion marks a new chapter for the brand, offering consumers a fresh take on classic indulgences.
[RELATED: Wonder Expands Product Line With New Snack Cakes]
Canyon Bakehouse
- Sourdough-Style Bread – Canyon Bakehouse has introduced Sourdough-Style Bread – the first nationally available option for gluten-free consumers. This new loaf delivers the tangy flavor of sourdough in a whole grain gluten-free product, which is also free of dairy, soy, sesame and nuts.
About Flowers Foods
Headquartered in Thomasville, Georgia, Flowers Foods Inc. is one of the largest producers of packaged bakery foods in the U.S., with 2024 sales of $5.1 billion. Flowers operates bakeries across the country that produce a range of bakery products. Among the company’s top brands are Nature’s Own, Dave’s Killer Bread, Canyon Bakehouse, Simple Mills, Wonder and Tastykake.