Products that were a part of the first class of Schnucks Springboard local and diverse-owned business accelerator are appearing on shelves at select Schnucks stores in the St. Louis area.
The companies will receive a four-week trial for their products on a devoted endcap at the following 15 St. Louis-area Schnucks stores:
- Missouri – Arsenal, Bridgeton, Cross Keys, Des Peres, Dorsett, Hampton Village, Ladue, Lindenwood, Richardson, Richmond Center and Twin Oaks; and
- Illinois – Edwardsville, Godfrey, Granite City and Swansea.
Schnucks Springboard was designed to provide education, resources and access to local and diverse-owned businesses.
The companies were selected in partnership with Mid-States Minority Supplier Development Council based on their business stability, incremental sales opportunity, strategic vision and corporate responsibility.
In addition to the store trial, company owners also received development classes, network opportunities and $5,000 in equity-free funding.
“Schnucks is proud to welcome these companies’ high-quality products to our stores’ shelves,” said Adrian Moore, senior director of merchandising enablement and supplier diversity. “We look forward to introducing them to our customers and hope to help propel these proprietors to the next level.”
To help introduce the products to customers, several coordinated sampling events will be held at the following Schnucks stores:
- May 3 –
- Richmond Center: 10-11:30 a.m.
- Des Peres: 1-2:30 p.m.
- Richardson: 4-5:30 p.m.
- May 4 –
- Edwardsville: 10-11:30 a.m.
- Cross Keys: 1:30-3 p.m.
After the four-week trial, Schnucks category managers will evaluate customer demand and sales of accelerator products to determine if they will become part of Schnucks’ offerings.
Schnucks Springboard began accepting applications in early 2024, with the first 10 participants selected last summer. Last month, Schnucks accepted applications for its 2025 Springboard cohort; those chosen will be named at a later date.
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