As we move into the second quarter of the year, the longer days and warmer weather signal the arrival of peak production season. With daylight savings and tax season behind us, it’s time to refresh, reorganize and prepare for the busiest quarter of the year.
At Crazy Fresh, we know that success in Q2 sets the tone for the entire year – so let’s make sure we’re ready to hit the ground running.
Refresh displays for summer
Now is the perfect time to take a fresh look at displays. A deep clean and full assessment of the department will ensure the setup is optimized for the summer selling season.
Reviewing last year’s successes and challenges can help refine the floor plan, making space for the new seasonal bins that will arrive soon.
When considering product placement, focus on high-velocity categories that grab customers’ attention. If apples and citrus were leading the run, consider shifting to more vibrant, summer-friendly options like cut fruit, berries and grapes.
Remember, “eye appeal is buy appeal,” and a well-curated display can make all the difference in driving sales.
[RELATED: Celebrate Earth Day With Sustainable Organic Produce]
Grill gone wild – cross-merchandising for success
A few years ago, Crazy Fresh launched the “Grills Gone Wild” campaign, a successful initiative that connected produce with the meat department to help build bigger baskets.
The connection between the two departments is undeniable and cross-merchandising can create a one-stop shopping experience for customers looking to fire up the grill.
Using clear totes for key grilling items has been a winning strategy, allowing retailers to merchandise fresh produce alongside meat.
Springtime favorites include:
- New crop Florida red potatoes
- Vidalia onions
- Fresh green beans
In addition, Crazy Fresh is bringing back its popular grilling essentials, including pre-made kabobs, build-your-own kabob kits, griddle kits for flat-top grills and burger toppers.
These easy-to-use products add convenience for customers and encourage them to explore more fresh options for cookouts.
Biggest quarter of year
For produce enthusiasts, Q2 is like the playoffs – it’s time to plan, execute and get ready for the Fourth of July.
This quarter historically delivers the highest sales volume, so a strong start is crucial to overall success. Staying ahead of seasonal transitions and new growing regions will ensure you’re always prepared for what’s next.
Cherries, stone fruit and domestic grapes are just around the corner. Will you be ready to capitalize on the summer surge – or be left playing catch-up? Now is the time to plan, take action and set up for a winning season.
At Crazy Fresh, we’re here to help maximize summer sales with fresh, high-quality products and merchandising strategies that drive results. Let’s make this quarter the best one yet.
