Pulmuone is celebrating Earth Month with the launch of limited-edition packaging designs, appearing on tofu products nationwide throughout April.
Pulmuone’s limited-time packaging is returning for the second year in a row, this year with bright illustrations that highlight the beauty of nature and showcase greener habits – from planting trees and enjoying outdoor activities to eating plant-based foods. The limited-edition packaging and corresponding campaign inspire consumers to enjoy tofu and other plant-based foods as a sustainable protein source and wholesome ingredient choice.
“At Pulmuone, sustainability is a core value, from our responsibly sourced ingredients to our efforts to make plant-based eating more accessible,” said Ellen Kim, director of marketing communications and consumer insights at Pulmuone.
“With this year’s Earth Month campaign, we hope to inspire more consumers to consider the environmental benefits of plant-based foods. Small changes – like incorporating tofu into weekly meals – can add up to a meaningful impact for both their personal health and the planet.”
Each package features a QR code directing consumers to an interactive Earth Month page on the Pulmuone website, where they can learn about tofu’s environmental benefits and explore plant-based recipes and preparation tips. The website also provides education resources as well as illustrations for consumers to learn how small choices like swapping in tofu for just one meal per week can add up to positive environmental impact.
On the Earth Month page, fans can also enter a giveaway for a chance to win eco-friendly essentials to fuel an active lifestyle by signing up for Pulmuone’s newsletter.
About Pulmuone Foods USA
Fullerton, California-based Pulmuone Foods USA, a wholly-owned subsidiary of the largest tofu company in the world, Pulmuone, offers a variety of tofu and Asian-inspired products including dumplings, kimchi, noodles, ready meals and snacks. Pulmuone Foods USA is also home to a family of brands that offers a variety of products that encourage a healthy and sustainable lifestyle.
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