Albertsons Cos. has introduced a limited edition collection of lemon-inspired Own Brands products to celebrate the arrival of spring.
Available through May 9, customers will find lemon-flavored candy, cookies, pretzels, chips, popcorn and sparkling water from the grocer’s private label brands – Signature Select, Overjoyed and Soleil.
Presented in unified packaging across brands, the spring products are promoted through a “Burst of Flavor” marketing campaign and available online and in Albertsons Cos. stores, including Albertsons, Safeway, ACME, Jewel-Osco, Shaw’s, Vons and Tom Thumb.
“At Albertsons Cos., we put our customers at the center of everything we do to create customers for life,” said Omer Gajial, EVP of merchandising and chief digital officer at Albertsons Cos.
“By investing in our Own Brands and introducing innovative products, we’re adding value and excitement for our customers.
“This spring, our new Own Brands lemon-inspired offerings add variety and novelty to our customers’ weekly shopping routines, inspiring them to explore and try new products and create new moments of delight.”
The lemon-inspired products can be found across store departments, including bakery, deli, frozen and floral. Shoppers will see citrus treats from Overjoyed, featuring lemon-flavored wafer rolls, mini cookies, sandwich sugar cookies and madeleines.
The Signature Select brand boasts new flavors, including Lemon Potato Chips, Lemon Pepper Cashews and Raspberry Lemon Crispy Rice Treats. In addition, Soleil offers two sparkling water flavors.
Looking ahead, Albertsons Cos. is also planning seasonal programs for the fall and winter.
Albertsons Cos.’ Own Brands portfolio also includes O Organics, Open Nature, Lucerne, Primo Taglio, waterfront Bistro and Value Corner. Shoppers can find Own Brands products exclusively at Albertsons Cos. stores.
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