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Dollar General Executive News Southeast

Dollar General Promotes Deckard, Herrmann To EVP Roles

Dollar General has promoted Steve Deckard and Tracey Herrmann to new EVP roles.
Steve Deckard and Tracey Herrmann

Dollar General Corp. has promoted Steve Deckard as EVP of strategy and development and Tracey Herrmann as EVP of store operations.

Both of the roles were effective Feb. 1.

Deckard’s new position will focus on the expansion of Dollar General’s national footprint, corporate wide process improvement and leadership of its strategic initiatives.

In his most recent position, Deckard, who began his career in 2006 as Dollar General’s regional director of stores, oversaw DG’s operations team including Dollar General retail stores, Mi Súper Dollar General in Mexico, corporate store operations, asset protection and real estate. Prior to that role, he led the company’s international expansion into Mexico and several strategic initiatives including pOpshelf as Dollar General’s EVP of growth and emerging markets. Additionally, Deckard has held roles of increasing responsibility across various DG departments.

“During Steve’s more than 19 years at Dollar General, his experience has spanned store operations, asset protection, real estate and financial planning, as well as growth and emerging markets,” said Dollar General CEO Todd Vasos.

“As he played a critical role in the strategic expansion into Mexico as our first international market, I am confident his extensive knowledge of our business and its operations make him uniquely qualified for this new role as executive vice president of strategy and development.”

[RELATED: Dollar General Distribution Center Opens In Aurora, CO]

 

As EVP of store operations, Herrmann will lead Dollar General’s field operations teams responsible for operating the company’s more than 20,000 stores across 48 states. Most recently, Herrmann served as SVP of store operations, leading three divisions of Dollar General stores in the Southeast. Previously, she oversaw strategy and operations for the company’s pOpshelf stores as SVP of channel innovation and has served in multiple senior leadership roles in merchandising, pricing and operations.

“Tracey’s drive for operational excellence and innovation during her impressive 12-year career at Dollar General will ensure our continued evolution in an increasingly competitive retail landscape,” Vasos said. “Her commitment to our mission, coupled with her dedication to the brand, will help deliver the best store experiences for our customers and employees.”



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Sommer joined The Shelby Report in January 2022 after graduating from Brenau University in Gainesville, GA with a B.A. and M.A. in Communications and Media Studies. Sommer is excited to learn about the grocery industry and share her findings with The Shelby Report's readers!

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