Kathryn Mazza has been promoted to SVP and CMO for Hy-Vee and president of RedMedia, the grocer’s retail media network.
Mazza, who joined Hy-Vee last February and previously served as SVP of RedMedia, will oversee the continued growth and development of the RMN, which was launched in 2023. In its first months of operation, RedMedia garnered accolades from The Mars Agency and Media, Ads + Commerce for its capabilities and ROI.
“Kathryn has already demonstrated tremendous leadership when it comes to helping the market recognize the power of Hy-Vee’s brand,” said Jeremy Gosch, Hy-Vee’s chairman and CEO.
“Kathryn is the right leader to help bring our retail media and marketing efforts together to create even more value for our customers and our vendor partners. She has the skillset and capabilities to expand and advance our efforts and campaigns into the future.”
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Mazza has 20 years of experience in marketing and retail media, including as VP of media/GM retail media for DICK’S Sporting Goods. A member of the Women in Retail Leadership Circle, she is the executive sponsor for the Minnesota Lynx Changemakers program, a first-of-its-kind venture focused on building the next generation of leaders.
“I look forward to continuing the strong marketing efforts we’ve been known for at Hy-Vee and best positioning our brand and value messaging with our customers,” Mazza shared. “Another top priority of mine will be further strengthening our vendor and supplier partnerships as we plan for the future.”
The move comes as Hy-Vee President Donna Tweeten retired on Jan. 24 after a 35-year career at the grocery chain. Her retirement plans were announced in October. Tweeten previously held the position of Hy-Vee’s chief marketing officer and RedMedia president before being promoted to Hy-Vee president.
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