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Kroger, Soda Health Launch Smart Benefits Program

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Last updated on December 12th, 2024

Kroger Health, the healthcare division of The Kroger Co., and Soda Health Inc. have launched a Smart Benefits program, combining Kroger Health’s services with Soda Health’s “&more” platform. This program allows participating Medicare Advantage, Medicaid and employer benefits program recipients to receive certain pharmacy, nutrition services and other eligible benefits at The Kroger Co.’s Family of Pharmacies, in addition to purchasing eligible food and over-the-counter health items.

The Smart Benefits program is operated and powered by Soda Health, a health tech company working to change the way benefit dollars are used to improve an individual’s health and reduce health inequities.

The benefit resources funded by insurance plans are accessed through Soda Health’s &more debit card to make it easier to purchase nutritious foods and quality healthcare services at participating retailers. Additionally, the &more debit card can be used to pay for transportation, for medical appointments or even personal utility bills.

“The Smart Benefits program within Soda Health’s &more platform will provide more people with the tools and information they need to make better, healthier choices,” said James Kirby, chief commercial officer of Kroger Health. “We know food has such a large impact on health outcomes for our customers and patients. By improving access to healthy, affordable food and other health resources, we are working toward truly changing the way America eats.”

Powered by Soda Health’s technology, the program offers personalized health recommendations, including reminders about health screenings, vaccines, prescription refills and suggestions for medical supplies such as glucose monitors.

“Together, Soda Health and Kroger Health are enabling localized and personalized healthcare to customers,” said Robby Knight, co-founder and CEO of Soda Health. “We chose to collaborate with Kroger Health to share the prominent role that ‘food as medicine’ plays in health care. Through their services including OptUp and registered dietitians, they are working to empower people to make choices that will impact their overall well-being.”

About Kroger Health

Kroger Health is one of America’s leading retail healthcare organizations. Kroger Health and the Kroger Family of Pharmacies and clinics operate more than 2,200 pharmacies and more than 220 clinics in 35 states serving more than

17 million customers annually. The team of 24,000 associates, including pharmacists, nurse practitioners, dietitians and technicians believe in practicing at the top of their licenses, enabling “food as medicine” to help prevent disease before it starts and helping people live healthier lives. For more information, visit www.kroger.com/health.

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Treva Bennett

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After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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