Keasbey, New Jersey-based Wakefern Food Corp. has announced that Electronic Benefits Transfer Supplemental Nutrition Assistance Program is an accepted payment method for orders placed through Instacart from its ShopRite, Fairway Market, Gourmet Garage and The Fresh Grocer locations.
The cooperative’s online shopping service, available on the banner brands’ websites, also accepts EBT SNAP payments.
Shoppers must enter their EBT card as the form of payment on their Instacart account and select items from the list of EBT SNAP-eligible products as part of their order. Another form of payment is required for delivery fees, tips and taxes.
“Expanding online shopping EBT SNAP payment options beyond our retail digital channels will make fresh foods and essentials even more accessible for families in need,” said Elizabeth Goodbread, director of digital commerce.
“This is an important additional step in advancing the fight against food insecurity in the communities our stores serve.”
To subsidize costs for EBT SNAP participants, Instacart will waive delivery and pickup fees on the first three EBT SNAP orders through Dec. 31 for customers using a valid EBT card associated with their Instacart account.
“We share Wakefern’s mission to provide more people across the Northeast with greater access to nutritious food,” said Sarah Mastrorocco, VP and general manager of Instacart Health.
“At Instacart, we believe online grocery can be a major tool to address nutrition security. We look forward to increasing affordability and accessibility through our expanded partnership with Wakefern.”
Founded in 1946, Wakefern Food Corp. includes 48 member families who independently own and operate hundreds of supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island.
For more information, visit wakefern.com.
