Last updated on November 9th, 2022
Kansas City, Kansas-based AWG Brands, the private brands family owned by Associated Wholesale Grocers, is introducing new branding and package designs for its brand, Best Choice. The updated branding will help AWG member retailers build private brand loyalty.
“This is a very exciting time for AWG as we embark on updates to our Best Choice brand,” said Kate Favrow, marketing and brand development director. “The redesign will optimize the impact of the brand at store level and continue to build a brand consumers can trust across categories.”
The new look for Best Choice aims to build cohesion, brand awareness and loyalty through consistent packaging design across product categories.
Historically, Best Choice followed category specific designs. The new look and feel will help customers find the products across member retail stores. The updated packaging can be found in stores now on items such as baking chips, new snacks and cookies. The food line is anticipated to be completely redesigned by June 2025.
“While the redesign schedule laid out is aggressive, our team and partners look forward to making these changes happen for the brand and our member retailers,” Favrow said. “AWG Brands are important to help our member retailers compete and stay relevant with their consumers.”
Associated Wholesale Grocers is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving more than 1,100 member companies and 3,400 locations throughout 31 states from nine wholesale divisions. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, print and digital marketing services, health and beauty care, general merchandise, pharmaceutical products, specialty foods, and natural and organic products.
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