FMI – The Food Industry Association and NielsenIQ have released the “Transparency in an Evolving Omnichannel World” report, revealing continued high demand among consumers for transparency from food retailers and manufacturers, particularly in a more omnichannel marketplace.
To present these results and discuss consumers’ demand for food transparency, the FMI and NielsenIQ will host a digital seminar on Feb. 24 at 1 p.m. EST.
The seminar will discuss topics such as:
- Transparency demand and its implications for manufacturers and retailers.
- How consumers’ online shopping preferences and behaviors are forcing the industry to evolve.
- The opportunity to win consumer loyalty and market share through educating shoppers.
Speakers during the digital seminar will include:
- Krystal Register, MS, RDN, LDN, director of health and well-being at FMI;
- Steve Markenson, director of research and insights, FMI; and
- Sherry Frey, VP of total wellness at NielsenIQ.
According to the report, 64 percent of shoppers say they would switch from a brand they usually buy to another brand that provides more in-depth product information, beyond nutrition facts.
To register for the digital seminar, click here.
To view the “Transparency in an Evolving Omnichannel World” report, click here.
As the food industry association, FMI works with and for the entire industry to advance a safer, healthier and more efficient consumer food supply chain. FMI brings together a wide range of members across the value chain – from retailers that sell to consumers, to producers that supply food and other products, as well as the wide variety of companies providing critical services – to amplify the collective work of the industry.
For more information, visit FMI.org.
NielsenIQ is a leader in providing the most complete, unbiased view of consumer behavior, globally. The company gives clients a forward-looking view into consumer behavior in order to optimize performance across all retail platforms. The company also has operations in nearly 100 markets, covering more than 90 percent of the world’s population.
For more information, visit NielsenIQ.com.
