Syniverse has signed a new partner, Symphony RetailAI, to foster the usage of its Mobile Engagement suite of services to retail and consumer packaged goods (CPG) businesses worldwide. The Syniverse platform enables businesses to engage with their customers through intelligent and customizable multi-channel messaging, being a complement to Symphony RetailAI’s current offering.
Symphony RetailAI is an Addison, Texas-based global provider of artificial intelligence (AI)-enabled revenue growth management solutions and customer insights for retailers and CPG manufacturers across the entire value chain. Symphony RetailAI’s AI-enabled software, coupled with the industry’s only conversational natural-language AI interface, CINDE, provides businesses with proven prescriptive and preemptive recommendations that make it easy to identify end-to-end growth opportunities, activate plans and realize measurable profit and revenue growth.
The Syniverse Mobile Engagement services allow businesses to access and utilize a toolbox of mobile channels through one solution. The service also provides enhanced mobile capabilities, such as interactive scratch cards delivered through text messages to promote customer engagement, and mobile wallet and gamification functionality to digitize loyalty rewards and promotions.
By adding the Syniverse capabilities, Symphony RetailAI can now execute the personalization recommendations such as customer offers and shopping notifications, and deliver these recommendations seamlessly, using Syniverse’s communication channels to retail customers.
The Syniverse and Symphony RetailAI partnership will initially focus on Brazil and expand to other countries in Asia-Pacific Rim, Europe and North America.
“Syniverse is the world’s most connected company. Retailers and consumer-packaged goods businesses are going through a digital transformation that requires a full ecosystem platform and a portfolio of services to enable the best user experience. We welcome Symphony RetailAI and look forward to working with them and helping advance a more connected world,” said Pablo Mlikota, president of sales, Americas, Syniverse.
Adriano Araujo, VP of CALA at Symphony RetailAI, said,“At Symphony RetailAI, we understand the power of AI to move beyond traditional marketing methods, as machine learning modules drive accurate recommendations for sending shoppers hyper-personalized messages and offers. When a retailer or CPG is able to do this, the customer really feels like they’re understood and heard. To that end, we’re thrilled that our partnership with Syniverse will enable our clients to deliver next-level customizable messages, across channels.”
