Last updated on December 12th, 2024
Koia, a plant-based protein beverage, has gained distribution into 530 Target locations across the Midwest, Northeast and Florida. Koia’s five original flavors—Vanilla Bean, Cacao Bean, Coconut Almond, Cold Brew Coffee and Cinnamon Horchata—now are available for purchase for $3.99 in the refrigerated section.
“With a mission to bring plant-based nutrition to the masses, Koia’s entrance into Target is another step forward in making the power of plants readily available to consumers,” says the brand.
Koia is made with natural ingredients and contains 18g of protein and 4g of sugar.
“We are working to ensure that consumers across the country are able to purchase Koia wherever they shop, and Target will be a pivotal partner in achieving these goals,” said Chris Hunter, Koia’s co-founder and CEO. “As the plant-based category continues to gain familiarity and popularity, we are excited to expand our retail availability nationwide into now 5,000 stores with Target.”
In January, Koia expanded its existing product offerings with Koia Keto, a new Keto-friendly beverage line consisting of three flavors: Chocolate Brownie, Cake Batter and Caramel Crème. Each of the ketogenic drinks contains 12g of plant protein, 0g of added sugar, and MCT oil with 14g of medium chain triglycerides. Koia Keto is available at Whole Foods Market and DrinkKoia.com.
Koia launched nationally at Whole Foods Market in September 2016 and is headquartered in Los Angeles where the drink is manufactured and produced. In addition to Target, Koia is available at Walmart, Whole Foods, Sprouts, Wegmans, Publix, H-E-B, Fred Meyer, The Fresh Market, Amazon Fresh, Peapod and Jet.
