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Green Giant Introduces Frozen Harvest Protein Bowls

Green Giant Protein Bowl

Last updated on June 13th, 2024

Green Giant, based in Parsippany, New Jersey, has launched Harvest Protein Bowls. The bowls are plant-forward meals made with vegetables and whole grains. Each variety offers 12-14g of protein and includes whole grains such as quinoa, lentils or ancient grains. The bowls are vegetarian and go from the freezer to table in under 6 minutes.

The bowls are a convenient way for consumers to get a fast meal that is a source of protein with no artificial flavors, colors or preservatives, the company says.

“Because Green Giant is a major force in the frozen veggies category, we have been flooded with requests from families to create a simple, frozen-meal solution that helps consumers increase their protein consumption while using our popular vegetables as a base,” said Jordan Greenberg, VP and GM of Green Giant. “Green Giant Harvest Protein Bowls offer Green Giant fans a simple and delicious meal that are a good source of protein—and are ideal for a quick, nutritious lunch at the office, snack or dinner on-the-go.”

The line of bowls comes in four varieties: California Style, Asian Style, Southwest Style and Italian Style. They are available in the frozen food aisle of major grocery retailers nationwide; SRP $3.99.

Green Giant has been introducing new products for more than 100 years. Among its latest launches is its Veggie Swap-Ins line, which includes Riced Veggies, Veggie Tots, Mashed Cauliflower and Veggie Spirals.


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About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

1 Comment

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  • These bowls would be great for animals but we had trouble chewing the grains and beans. Green Giant please try again this is awful.

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