Viva Fresh Expo

The Viva Fresh Expo 2026 is a premier trade show created in response to the fresh produce industry's need for enhanced networking opportunities that highlight products, build relationships, and showcase the Tex-Mex Fresh Produce Corridor - a vital hub for diverse offerings, strong partnerships, and sustainability. This region, strategically linking growers, shippers, and consumers, handles over 60 fruit and vegetable crops in Texas, serves as the gateway for nearly 14 billion pounds of fresh produce from Mexico annually, and imports over 145 million pounds from other countries via Texas ports. Attendees can source virtually any fresh fruit or vegetable needed by North American grocery stores or restaurants through Texas suppliers. The event features a larger scale in 2026, sponsor showcases across tiers (Diamond, Platinum, etc.), educational sessions, exhibits, and connections with industry leaders to grow networks and discover fresh innovations.