Vallarta Supermarkets has expanded its use of RELEX Solutions to include advanced pricing and promotion planning optimization. Last year, Vallarta selected RELEX to implement space and assortment planning across its 56 stores and more than 30,000 SKUs. Building on this foundation, Vallarta’s expansion with RELEX will bring enhanced accuracy to their pricing strategies and boost sales and profitability. […]
Category: West
Posted inIndependent Store News, Market Profile, West
Los Altos Ranch Markets’ Growth In Phoenix Area Comes Via Brand Loyalty
The seven Los Altos Ranch Markets in and around Phoenix served more than 6 million customers last year. That number speaks to the affinity shoppers have for the banner, according to Prabash Coswatte, chief operating officer of Los Altos’ parent company, Heritage Grocers Group, based in Ontario, California. The first Los Altos store in Phoenix […]
Posted inCorporate Store News, Natural Grocers, West
Natural Grocers To Hold Celebrate Arizona Event
Natural Grocers will hold its first “Celebrate Arizona” event, taking place Feb. 14-16 at all 11 Arizona locations. In honor of Arizona Statehood Day, {N}power members will receive a free, state-themed Natural Grocers reusable bag, along with a $5 off coupon for in-store purchases. Natural Grocers expanded to Arizona in 2012, opening its Flagstaff store that July, followed by two more locations that same […]
Posted inWholesaler/Distributor News, Associated Food Stores, West
AFS Selects Procurant For FSMA 204 Rule Compliance
Salt Lake City, Utah-based Associated Food Stores (AFS) has selected Procurant, a collaborative software platform for retail grocers, to be a core component of its compliance solution for FSMA 204 rule reporting and traceability. The selection enables AFS to meet the FDA’s enhanced food safety requirements, set to take effect in January 2026, using Procurant’s […]
Posted inProduce News, West
Sensei Farms Adds Baby Spinach To Leafy Green Product Line
Sensei Farms has introduced baby spinach to the indoor-grown produce brand’s retail line of leafy greens. Grown fresh, year-round in the company’s 30-acre Ontario, Canada-based greenhouse, baby spinach is available at participating Safeway and Acme stores across the U.S. Mid-Atlantic region. “Our goal is to deliver the freshest, responsibly grown fruits and vegetables throughout the […]
Posted inAssociation News, West
WAFC Adds Vallarta COO Hinojosa To Board Of Directors
The Western Association of Food Chains (WAFC) elected David Hinojosa of Vallarta Supermarkets to its board of directors during a meeting Jan. 25 in La Quinta, California. At Vallarta, Hinojosa is responsible for company-wide operations, including P&L, fresh departments, merchandising, sales, compliance, warehouses, risk management, continuous improvement, loss prevention and human resources. “We look forward […]
Posted inIndependent Store News, Northgate Market, West
Northgate Gonzalez Market Unveils New-Look La Puente Store
Customers lined up early in the morning Jan. 29 to visit the newly redesigned Northgate González Market at 831 N. Hacienda Blvd. in La Puente, California. The new-look store highlights more of the fresh and prepared Mexican foods customers want, along with easy-to-navigate check stands for those on the go. “Today marks a special milestone […]
Posted inAssociation News, West
CGA Elevates 3 Executives To New Positions
As the first step in a multi-pronged plan to ensure long-term growth and stability, the California Grocers Association (CGA) has promoted three executives. Jennifer Gold is now VP of people operations and administration, while Nate Rose has become VP of communications and public affairs and Beth Wright is executive director of events and sponsorship. Gold, […]