Los Angeles-based Wonderful Halos welcomes its 2020 crop season with a new integrated marketing campaign that draws upon Halos’ consistent quality and sweet taste. The brand’s marketing plans include a regionally geo-targeted social media campaign, new point-of-sale (POS) bin bases and a robust PR program. Driven by extensive consumer taste research, the new campaign is […]
Category: West
Associated Food Stores CEO: Technology Innovation Key To Future
Changes in transportation, pharmacy among possibilities by Mary Margaret Stewart, staff writer When CEO Neal Berube envisions Associated Food Stores’ future, he sees focus on innovation as the key to remaining successful. Part of that innovation relates to e-commerce – something that has had continued emphasis during 2020. “During the [COVID-19] pandemic, we’ve seen change in […]
AFS: Enriching Lives, One Retailer, Family, Meal At A Time
Mission statement shapes corporate responsibility by Mary Margaret Stewart, staff writer As a longtime wholesaler, Salt Lake City, Utah-based Associated Food Stores holds a sense of corporate responsibility. CEO Neal Berube believes this responsibility shines through in the company’s mission statement – enriching lives, one retailer, one family, one meal at a time. “Enriching lives – […]
My/Mo Mochi Brings Peppermint Coolness To Cold Weather Cravings
My/Mo Mochi Ice Cream is celebrating the holiday season with a limited edition flavor, Cool Peppermint. Snackers can now find this twist on the classic, wintery flavor in freezer aisles nationwide. The seasonal flavor features a scoop of premium, melty peppermint ice cream, sprinkled with crunchy, minty bits, all wrapped in pillowy sweet mochi dough. […]
Pom Wonderful Launches Digital Marketing Campaign For Pom Poms
Los Angeles-based Pom Wonderful, the largest grower and producer of fresh pomegranates and pomegranate juice in the U.S., is launching its largest digital marketing campaign ever for its Pom Poms Fresh Pomegranate Arils. The campaign highlights Pom Poms not only as a healthy snack but also as a fun way to get antioxidants. Pom Poms, […]
Jan Gee Looking Forward To Upcoming Retirement; Successor Ready For New Role
Jan Gee, the Washington Food Industry Association’s long-serving executive and lobbyist, said she is looking forward to her retirement, especially being able to spend more time with her family. Gee has served as president and CEO of the WFIA since 2006. Her successor, Tammie Hetrick, has been working with Gee during a transition phase and […]
Sunions Tearless Onions Are Coming Back Onto The Shelf
Parma, Idaho-based Sunions, America’s first tearless and sweet onion, are hitting retail shelves. Decades of research and a tightly controlled testing protocol are to thank for these game-changing onions. “Sunions undergo a certification process unique to the onion category. A sensory panel determines the ship date of Sunions by following a protocol consisting of three […]
Grocery Outlet Holding Corp. Announces Net Sales Increase In Q3
Emeryville, Califorinia-based Grocery Outlet Holding Corp. has announced financial results for the third quarter of fiscal 2020 ended Sept. 26. Net sales increased by 17.1 percent to $764.1 million from $652.5 million in the third quarter of fiscal 2019; comparable store sales increased by 9.1 percent compared to a 5.8 percent increase in the same period […]
