Scottsdale, Arizona-based Alkaline Water Company Inc. will be participating in multiple national marketing efforts surrounding the country’s biggest sporting event, the Big Game, taking place in Los Angeles on Feb. 13. These efforts include a two-page advertisement in the USA Today, partnering with two NFL personalities for Radio Row and being a sponsor and the exclusive bottled […]
Category: West
Instacart Introduces New Collection Of CPG Advertising
San Francisco, California-based Instacart, an online grocery platform in North America, has released a new collection of advertiser solutions, including brand pages and a suite of display products to maximize brand reach and consumer awareness for CPG brands in the digital grocery aisles. The new Instacart Ads products allow advertisers to run a full-funnel marketing strategy throughout […]
Park City Group/ReposiTrak Appoints Hannum As Chief Customer Officer
Salt Lake City, Utah-based Park City Group/ReposiTrak has promoted Derek Hannum to the newly created role of chief customer officer. He recently served as SVP of customer success, overseeing the company’s marketing and customer success activities. In the new role, Hannum is responsible for expanding customer relationships, growth and revenue performance, including sales, marketing and customer […]
Albertsons Co. Expands Supplier Diversity Program
Boise, Idaho-based Albertsons Companies has expanded its Supplier Diversity Program to reaffirm its commitment to diversity, equity and inclusion. The company is seeking to partner and support innovative and diverse suppliers as it hosts its second virtual summit this week. “Albertsons Cos. is dedicated to providing opportunities to diverse suppliers to grow their business and […]
Good Eggs Expands Online Marketplace to Los Angeles
San Francisco, California-based Good Eggs has introduced its online marketplace to Los Angeles. Good Eggs says that it will bring customers a new food experience through the brand’s commitment to producers, resulting in an award-winning food assortment filled with local organic groceries and meal offerings; people, leading to the creation of thousands of jobs that pay living […]
Hormel Foods And Associated Foods Donate To Utah Communities
Hormel Foods Corp. and Associated Foods recently donated more than $67,800 in Hormel Cure 81 hams and cash to the Catholic Community Services SLC, which will help feed thousands of families in need in the Salt Lake City, Utah area. “Hormel Foods is proud to partner with Associated Foods to support hunger-relief efforts in the communities served by Associated Foods stores,” […]
Upside Foods Acquires Cultivated Seafood Company, Cultured Decadence
Berkeley, California-based Upside Foods, formerly Memphis Meats, has acquired Cultured Decadence, a Madison, Wisconsin-based cultivated seafood company. Cultured Decadence was founded in 2020 and has developed proprietary cell lines and cell feed for a variety of seafood products, including lobster and other crustaceans. This acquisition will enable Upside to complement and expand its product portfolio and accelerate […]
Sun World Appoints Petersen As EVP And Chief Science Officer
Bakersfield, California-based Sun World International has appointed Jennifer Petersen as EVP and chief science officer. In this new leadership position, she will oversee all activities, staff and partnerships pertaining to breeding, variety development, genetics and related technologies. The company develops premium varieties of table grapes and stone fruits. Petersen will be instrumental in expanding Sun World’s […]
