The Alaska Department of Fish & Game is predicting that more than 75 million sockeye will return to Bristol Bay this summer, becoming the largest salmon run on record. Bristol Bay has a thriving, vast ecosystem that is home to thousands of fishermen, six major river systems and millions of salmon. “Salmon is more than […]
Category: West
Driscoll’s Adds Tropical Bliss To Product Line
Watsonville, California-based Driscoll’s has created a new flavor, Tropical Bliss, that expands Driscoll’s strawberry collection, which also includes Sweetest Batch and Rosé Berries. With this new launch, Driscoll’s is the first fresh berry company to offer three very different high-flavor strawberries mapped to a proprietary sensory wheel. This curated collection was developed through traditional breeding methods […]
Lawsuit Filed Against Beyond Meat On Behalf Of Don Lee Farms
A federal lawsuit has been filed against Los Angeles-based Beyond Meat and Ethan Brown, CEO, alleging false advertising and unfair competition. The suit, filed in the Central District of California, claims that Beyond Meat overstates the protein value of its products by up to 30 percent and has falsely represented that its products are free […]
Natural Delights Launches Truffles Product Line In Stores
Yuma, Arizona-based Natural Delights has launched Truffles, a take on chocolate covered fruit snacks. After a trial period with retail buyers and consumer media, the brand has launch a full-scale marketing campaign around the product, now available to order. Where traditional chocolate covered fruit snacks list high fructose corn syrup as a key ingredient, Natural Delights Truffles […]
Smart & Final Launches Fundraising Campaign For Olive Crest
Los Angeles-based Smart & Final has announced the return of its annual fundraiser for Olive Crest, an organization dedicated to preventing child abuse and treating and educating at-risk children. Through July 5, customers at Smart & Final locations throughout California, Arizona and Nevada can support kids in crisis with a $1 donation at checkout. All proceeds […]
The Shelby Report Of The West Honors 54 Women Of Influence
The Shelby Report of the West presents its annual tribute to Women of Influence in the food industry. This year’s slate of 54 honorees ranges from presidents and VPs to managers, directors and supervisors. Whether they’ve worked there decades or just a few months, these women are making an impact at their companies. Some have MBAs […]
OLIPOP Launches Limited-Edition ‘Minions’ Banana Cream Flavor
Oakland, California-based OLIPOP has announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavor, timed with the global theatrical release of “Minions: The Rise of Gru” on July 1. Gopuff, a CPG delivery company, will also be selling single cans in select markets beginning in mid-June. The flavor will be available […]
International Marketplace Bounces Back In Point Roberts
Ali Hayton, owner of Point Roberts International Marketplace, went through a difficult 2021. When she last spoke to The Shelby Report in April of that year, she had lost a substantial amount of foot traffic and revenue due to the Canada-U.S. border closure that stemmed from the COVID-19 pandemic. Point Roberts, a small town near […]
