To celebrate National Ice Cream month in July, Eugene, Oregon-based Alden’s Organic is giving away 10,000 scoops of organic ice cream. Consumers will have opportunities to win through giveaways hosted on the Alden’s social media accounts. To complete each prize pack, the family-owned brand Edward & Sons, will also be providing organic ice cream cones […]
Category: West
Posted inProduce News, West
Verloop Named Executive Director, CEO Of California Walnut Board
The California Walnut Board and the California Walnut Commission have named Robert Verloop as executive director and CEO, effective July 11. The CWB and CWC represent more than 4,500 California walnut growers and nearly 90 handlers, producing more than 1.4 billion pounds of walnuts in 2021 that ship to 50 countries. “We are excited to […]
Posted inOnline Grocery Technology, Albertsons, West
The Trade Desk, Albertsons Partners For Retail Media Advertising
Ventura, California-based The Trade Desk has begun a partnership with Albertsons Media Collective, the retail media arm for Albertsons Companies, to bring verified-buyer audience and measurement solutions to The Trade Desk platform, helping advertisers understand the connection between ad campaigns and customer sales. Albertsons will be the first grocer in the U.S. to enable audience and measurement solutions across […]
Posted inC-Store News, West
Bluedot Finds People Put C-Stores On Par With Fast Food Restaurants
San Francisco-based Bluedot has introduced the first Convenience Experience Report, a benchmark study that explores consumer sentiment and the customer experience at gas stations and convenience stores. The research was based on a survey of 1,570 American consumers and was conducted in May. The inaugural report explores how consumers think about c-stores and gas stations and what […]
Posted inMeat/Seafood/Poultry, West
Seafood Association Predicts Largest Catch Of Sockeye Salmon In Years
The Alaska Department of Fish & Game is predicting that more than 75 million sockeye will return to Bristol Bay this summer, becoming the largest salmon run on record. Bristol Bay has a thriving, vast ecosystem that is home to thousands of fishermen, six major river systems and millions of salmon. “Salmon is more than […]
Posted inProduce News, West
Driscoll’s Adds Tropical Bliss To Product Line
Watsonville, California-based Driscoll’s has created a new flavor, Tropical Bliss, that expands Driscoll’s strawberry collection, which also includes Sweetest Batch and Rosé Berries. With this new launch, Driscoll’s is the first fresh berry company to offer three very different high-flavor strawberries mapped to a proprietary sensory wheel. This curated collection was developed through traditional breeding methods […]
Posted inMeat/Seafood/Poultry, Albertsons, Plant-Based News, West
Lawsuit Filed Against Beyond Meat On Behalf Of Don Lee Farms
A federal lawsuit has been filed against Los Angeles-based Beyond Meat and Ethan Brown, CEO, alleging false advertising and unfair competition. The suit, filed in the Central District of California, claims that Beyond Meat overstates the protein value of its products by up to 30 percent and has falsely represented that its products are free […]
Posted inProduce News, Snacks Brands, West
Natural Delights Launches Truffles Product Line In Stores
Yuma, Arizona-based Natural Delights has launched Truffles, a take on chocolate covered fruit snacks. After a trial period with retail buyers and consumer media, the brand has launch a full-scale marketing campaign around the product, now available to order. Where traditional chocolate covered fruit snacks list high fructose corn syrup as a key ingredient, Natural Delights Truffles […]