A recent avocado channel segmentation study by the Mission Viejo, California-based Hass Avocado Board provides a greater understanding of avocado shopper segmentation by outlining key purchase metrics of buyer groups within each retail outlet where avocados are purchased. As a companion piece to a study released earlier this year, “Rethinking Retail: Avocado Shopper Segmentation,” this […]
Category: West
Posted inExecutive News, West, Wholesaler/Distributor News
WAFC Names Posey As Chief Operating Officer
The Western Association of Food Chains has named Patrick “Pat” Posey to succeed Carole Christianson as chief operating officer, effective Sept. 1. While retiring from the day-to-day operations of the WAFC, Christianson will be retained in an advisory role to ensure a smooth and transparent transition. Scott Drew, 2022-23 WAFC president and chairman, heralded the news. “Pat […]
Posted inBeverage News, West
Zevia Appoints DeBow As Chief Commercial Officer
Los Angeles, California-based Zevia PBC has appointed Greig P. DeBow Jr. to the role of chief commercial officer. DeBow brings more than 25 years of experience in the beverage and consumer-packaged goods industries to Zevia’s management team, with a strong track record of leading commercial strategy to fuel revenue growth and profitability. He is responsible for […]
Posted inPlant-Based News, West
Del Monte Foods Acquires Kitchen Basics From McCormick
Walnut Creek, California-based Del Monte Foods has completed the acquisition of Kitchen Basics, a line of ready-to-use stocks and broths, from McCormick & Company. Kitchen Basics will join Del Monte’s brand portfolio as the company expands its national retail presence in the category. Kitchen Basics has a portfolio of conventional and organic stocks and broths, including chicken, […]
Posted inMarketing News, Dairy News, West
Yoplait, Box Tops Partner For Elementary School Library Renovation
Yoplait and Box Tops for Education recently helped with a library renovation at Dolores Huerta Elementary School in Lennox, California. Yoplait and Box Tops for Education identified the school through the work of Principal Maria Castellanos, who is dedicated to ensuring that all students at the school have an opportunity to thrive, even through the […]
Posted inRaley's, Corporate Store News, West
The Raley’s Companies Promotes Three Executives
West Sacramento, California-based The Raley’s Companies have announced the promotion of three executives into roles that are part of its shared services model. Craig Benson has held several roles at Raley’s during his time at the company, most recently serving as SVP, technology. As chief information technology officer, he will lead The Raley’s Companies expansion of technical […]
Posted inBeverage News, West
Bolthouse Farms Finalizes Evolution Fresh Acquisition From Starbucks
Bakersfield, California-based Bolthouse Farms has closed its acquisition of Evolution Fresh from Starbucks, including the brand, business and employees supporting the company. Through this acquisition, Bolthouse Farms will expand its beverage offering from nutrient-dense, plant-powered juices and smoothies to include the lineup of Evolution Fresh’s organic, cold-pressed juices. Starbucks stores in the U.S. will continue […]
Posted inProduce News, West
Mission Produce Begins Importing Avocados From Jalisco, Mexico
Oxnard, California-based Mission Produce has begun to import some of the first avocados to the U.S. from the Mexican state of Jalisco. The U.S. Department of Agriculture’s new certification of Jalisco avocados for the U.S. market provides access to an additional supply source of the fruit, supporting the company in meeting domestic demand. “We are […]