sponsored content Shoppers purchase prepared foods for convenience, but they’ve also confessed they’re looking for more than a random assortment of products. They want dinner to be a time when their family can reconnect. A big part of that experience includes a satisfying meal¹²³. Eric LeBlanc, director of channel marketing-deli at Tyson Foods Inc., […]
Category: Tyson Deli
Better For Them Means Better For Us, Too
sponsored content by Eric LeBlanc, director of marketing-deli, Tyson Foods Inc. To paraphrase a popular book: Supermarkets were made for people, not people for the supermarkets. That’s why we put frequently purchased items like milk, butter and eggs at the back of the store. Because that’s what people want—to walk the entire real estate of […]
Real Shoppers With Real Feedback On Deli
sponsored content Meet the Keeley family of Warrenville, Illinois. They are one of several families Tyson Foods-Deli recently invited to take the Prepared Foods Challenge4. It seemed easy enough, to make dinner every night for a week using prepared foods from local grocery stores. But what the Keeley family soon discovered was not the fun […]
