Atlanta-based Coca-Cola has unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight. Coca-Cola Creations will take the Coca-Cola trademark and lend it to new expressions of collaboration, creativity and cultural connections. Through limited-edition, sequential releases, the beverage company will introduce new products and experiences across physical and digital worlds. Coca-Cola […]
Category: Southeast
Southern Glazer’s Announces New Leadership Appointments
Miami, Florida-based Southern Glazer’s Wine & Spirits – a distributor of beverage alcohol – has made two commercial leadership appointments in its Mid-Atlantic and Control States regions, effective immediately. In the Mid-Atlantic, Pat Pokorny has been named VP and general manager for Maryland and Washington, D.C., reporting to Scott Oppenheimer, president of the East Region for Southern […]
Acosta Study Reports Consumer Pandemic Shopping Behavior
Jacksonville, Florida-based Acosta, a global integrated sales and marketing services provider in the consumer packaged goods industry, has released its latest research report, “The Lingering Impact of COVID-19 on U.S. shoppers.” The report examines U.S. shoppers’ behavior nearly two years into the pandemic. According to Acosta’s research, 68 percent of today’s consumers are currently shopping online […]
Club Publix Named To America’s Best Loyalty Programs List By Newsweek
Lakeland, Florida-based Publix and its loyalty program, Club Publix, has been recognized on America’s Best Loyalty Programs list by Newsweek, ranking No. 4 in the supermarkets sub-category as well as the pharmacy and drugstores sub-category. The company launched a personalized membership program, Club Publix, in 2020 to offer exclusive member perks and personalized content for customers. […]
Publix And National Audubon Society Partner For Everglades Restoration
Lakeland, Florida-based Publix and the National Audubon Society have announced the results of the first phase of their collaboration in the Corkscrew Swamp Sanctuary of the western Everglades. As part of the company’s commitment to sustainability, Publix has embarked upon long-term collaborations to support freshwater restoration in Florida. To date, 200 acres of invasive willows […]
Kill Cliff Signs Three-Year Deal With Truist Park
Kill Cliff, the clean energy drink company, has signed a three-year deal to become the exclusive energy drink of the World Champion Atlanta Braves. Kill Cliff Ignite will be the only energy drink sold in bars, restaurants and concessions throughout Truist Park in Smyrna. This lock on the ultra-competitive energy drink category will serve nearly 2.5 […]
Publix To Open New Location In Tucker, GA
Publix Super Markets will open a new store in Tucker, Georgia, on Feb. 23, in the Hugh Howell Village shopping center. This store will replace the current store, which is scheduled to close on Feb. 22, which is located on Hugh Howell Road a few blocks away. This new 48,300-square-foot store have traditional grocery, dairy […]
No Evil Foods Unveils New Look, Products, Improved Sustainability
Asheville, North Carolina-based No Evil Foods has unveiled a first look at its latest packaging evolution. The new designs, which will be rolled out across the company’s full line of plant-based meats over the coming months, are visually streamlined while keeping the brands’ key value positions in mind: environmentally sustainable plant meat made from simple, animal-free […]
