Greensboro, North Carolina-based The Fresh Market is celebrating its rewards program reaching more than one million members. The Ultimate Loyalty Experience launched in March and last week marked reaching the milestone in less than seven months. The company researched best in class loyalty programs and tailored the Ultimate Loyalty Experience to meet the needs of its guests. The […]
Category: Southeast
Watermelon Board Capitalizes On Emerging Digital Tactics
Winter Springs, Florida-based National Watermelon Promotion Board has added new online marketing trends into the Consumer Communications program. Recognizing that not all consumers need their content delivered in the same way, NWPB leveraged assets and educational resources by diversifying platforms and implementing emerging marketing trends with dynamic digital approaches. “The Watermelon Board has been able to […]
Food Lion Receives EPA GreenChill Recognition
Salisbury, North Carolina-based Food Lion was honored by the U.S. Environmental Protection Agency with recognition from the GreenChill Program. The Superior Goal Achievement honor is the result of Food Lion’s continued work to reduce the environmental impacts of commercial refrigeration systems across the retailer’s more than 1,100 stores. Food Lion has taken many steps to […]
Fresh Express Releases Three Chopped Salad Kits
Orlando, Florida-based Fresh Express has announced three new offerings in its line of chopped salad kits, Twisted Caesar Lemon Caesar, Twisted Caesar Pesto Caesar and Mexican Style, and its new blend, Butter Supreme. Trends like convenience, plant-based nutrition and restaurant-inspired international flavors are driving food innovations, and chopped salads kits are well positioned to drive growth for […]
FreshDirect Selects RELEX Solutions For Optimization
FreshDirect will partner with Atlanta-based RELEX Solutions, a provider of unified supply chain and retail planning solutions, to optimize its forecasting and replenishment processes. The RELEX solution will service FreshDirect’s distribution centers, providing flexibility and configurability to meet the supply chain needs required to deliver the freshest products possible. Part of the Ahold Delhaize family, […]
Dole Begins Healthier Halloween Resource Page
Responding to increasing public demand for all-things Halloween, Charlotte, North Carolina-based Dole Food Company has launched its largest recipe and resource page dedicated to the October holiday. The Healthy Halloween Recipe and Resource Page has been created for universal appeal featuring Halloween recipes, serving suggestions and digital downloads from years’ past, along with new dishes and interactive party ideas. […]
Mentos Trained Raccoons To Recycle Paperboard Gum Bottles
Erlanger, Kentucky-based Mentos has lauched a paperboard gum bottle that was made to be recycled, and is using raccoons to increase awareness of the need to recycle in the U.S. According to a recent study, 32 percent of Americans recycle, despite the fact that 78 percent of the population is more likely to purchase a product […]
Southeastern Grocers Donates 820K Meals To Feeding America
Jacksonville, Florida-based Southeastern Grocers, together with the SEG Gives Foundation, donated more than 820,000 meals to local Feeding America network food banks to help alleviate food insecurity in underserved communities during September’s Hunger Action Month. As people are confronted with impossible choices between food and other necessities, SEG and the SEG Gives Foundation provided monetary contributions […]
