The Fresh Market and NBA All-Star LaMelo Ball have launched the AssistsToAssist Campaign for the 2022-23 regular basketball season. The campaign is a food donation program that provides fresh meals for families in need in the Charlotte, North Carolina, metropolitan area. Ball and the fresh food retailer will donate The Fresh Market’s Little Big Meal […]
Category: Southeast
Posted inPackaging News, Snacks Brands, Southeast
Airheads Releases Candy-Flavored Dental Floss For Halloween
Erlanger, Kentucky-based Airheads has released Airheads Candy-Flavored Dental Floss. “This year, dentists’ houses will be buzzing with trick-or-treaters wanting to get their limited-edition Airheads Candy-Flavored Dental Floss before they run out,” said Craig Cuchra, VP of marketing at Perfetti Van Melle, maker of Airheads candy. “Everyone deserves to be happy on Halloween, even dentists. This floss […]
Posted inFood Lion, Produce News, Southeast
Food Lion’s Apple Bag Campaign Provides 4.5M Meals
Salisbury, North Carolina-based Food Lion Feeds set a goal to provide 1 million meals based on sales from its annual Apple Bag campaign. Surpassing that goal, the retailer quadrupled its efforts in partnership with customers to provide 4.5 million meals in time for the holiday season. Food Lion founded Food Lion Feeds in 2014 to […]
Posted inCenter Store, Southeast
Duke’s, Champion Brewing Release ‘Tailgate Twang’ Beer
Virginia-based Duke’s Mayonnaise is partnering with Champion Brewing Company to produce a new beverage collaboration, Tailgate Twang. This is the second collaboration between the two Virginia-based brands. In 2021, they launched Family Recipe, a lager that pairs with a BLT sandwich. The new drink, an American pilsner named Tailgate Twang, pairs with game day dishes like sliders, […]
Posted inCenter Store, Southeast
Savannah Bee Company Named Finalist At 2022 Grace Awards
The Georgia Restaurant Association Crystal of Excellence Awards named Savannah Bee Company a finalist for Industry Partner of the Year. The GRACE Awards were held at the Georgia Aquarium on Sept. 27 with a cocktail reception, followed by dinner and awards with about 500 guests in attendance. The ceremony featured Andre Dickens, Atlanta’s mayor, who gave […]
Posted inProduce News, Southeast
SEPC Partners With Nonprofits To Aid Hurricane Disaster Relief
Due to the need for disaster relief in the wake of Hurricane Ian, the Southeast Produce Council has made a $10,000 donation to Samaritan’s Purse and its three Disaster Relief Units in Florida – Fort Myers, Englewood and Punta Gorda. “We are so very grateful for the gracious support of the Southeast Produce Council. It […]
Posted inCorporate Store News, Southeast
The Fresh Market Surpasses 1M Loyalty Club Members
Greensboro, North Carolina-based The Fresh Market is celebrating its rewards program reaching more than one million members. The Ultimate Loyalty Experience launched in March and last week marked reaching the milestone in less than seven months. The company researched best in class loyalty programs and tailored the Ultimate Loyalty Experience to meet the needs of its guests. The […]
Posted inProduce News, Southeast
Watermelon Board Capitalizes On Emerging Digital Tactics
Winter Springs, Florida-based National Watermelon Promotion Board has added new online marketing trends into the Consumer Communications program. Recognizing that not all consumers need their content delivered in the same way, NWPB leveraged assets and educational resources by diversifying platforms and implementing emerging marketing trends with dynamic digital approaches. “The Watermelon Board has been able to […]